Situation-dependent services—a challenge for mobile network operators

Figge, Stefan

doi:10.1016/s0148-2963(02)00431-9

Cited by 103 publications

(64 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The additional value created by mobile services for consumers is derived from being accessible independent of time and place (Balasubramanian et al 2002;Chen & Nath 2004), and being customized based on time, location and personal profile (Figge 2004). Mobile devices provide advanced mobile services, including banking, commerce, shopping, games, information, thereby facilitating mobile commerce.…”

Section: Tam and Mobile Commercementioning

confidence: 99%

App Adoption and Switching Behavior: Applying the Extended Tam in Smartphone App Usage

Roy

2017

JISTEM

View full text Add to dashboard Cite

The increasing use of mobile applications have been escalating with the increasing use of smartphones. In the present study, we examine (a) the adoption behavior of mobile apps using the extended TAM framework, and (b) whether adoption leads to subsequent use behavior and switching intentions. Based on data collected from two surveys in India we test the conceptual model of extended TAM and the effects of behavior on switching intentions using factor analysis and structural equation modeling. The major findings indicate a significant effect of most predictor variables on the perceived usefulness and perceived ease of use of apps. Further, we found a significant effect of behavioral intention on use behavior and subsequent switching intentions to apps from computers/laptops.

show abstract

Section: Tam and Mobile Commercementioning

confidence: 99%

App Adoption and Switching Behavior: Applying the Extended Tam in Smartphone App Usage

Roy

2017

JISTEM

View full text Add to dashboard Cite

show abstract

“…The characteristics of a mobile setting can be seen as spatiality, temporality, and contextuality and previous studies have labeled this phenomenon as situational dependency [5] or contextual offer [1]. Contextual offer often refers to the received recommendation based on users' position, time, and profile information [1].…”

Section: Literature Reviewmentioning

confidence: 99%

The Influence of Contextual Offer, Utilitarian, and Hedonic Value on Purchase Intention in Mobile Location-Based Services

Jang¹,

Shin²

2016

IJBPSM

View full text Add to dashboard Cite

show abstract

“…In conceptual studies, the additional value created by mobile services for consumers derived from being accessible independent of time and place (Balasubramanian, Peterson & Jarvenpaa, 2002, Chen & Nath, 2004, and being customized based on time, location and personal profile (Figge, 2004), self-ascribed roll categories (Professional (on duty), private (off duty)) and stance categories (busy, time on hand, waiting) (Dholakia & Dholakia, 2004). According to Kumar and Zahn (2003), the real business drivers for mobile technology were customer interaction and operational efficiency, potentially increasing retailer effectiveness and efficiency.…”

Section: Introductionmentioning

confidence: 99%

“…As an example, Court, Elzinga, Mulder et al, (2009) found that 60% of consumers of facial skin care products conducted online research after purchase. But in purchasing situations when consumers want an experience, a product trial, in-store atmosphere, or interaction with a salesperson, the Internet distance selling falls short of expectations (Daugherty, Li & Biocca, 2008).In conceptual studies, the additional value created by mobile services for consumers derived from being accessible independent of time and place (Balasubramanian, Peterson & Jarvenpaa, 2002, 4 Chen & Nath, 2004), and being customized based on time, location and personal profile (Figge, 2004), self-ascribed roll categories (Professional (on duty), private (off duty)) and stance categories (busy, time on hand, waiting) (Dholakia & Dholakia, 2004). According to Kumar and Zahn (2003), the real business drivers for mobile technology were customer interaction and operational efficiency, potentially increasing retailer effectiveness and efficiency.…”

mentioning

confidence: 99%

Mobile marketing: A literature review on its value for consumers and retailers

Ström

Vendel

Bredican

2014

Journal of Retailing and Consumer Services

176

117

View full text Add to dashboard Cite

The article describes the existing knowledge of how mobile marketing can increase value for consumers and retailers. Mobile device shopping, and consumers' use of mobile devices while shopping is shown to be both an extension of consumers' shopping behaviours developed on Internetconnected desktop and laptop computers (PC), and potentially new behaviours based on a mobile devices' uniquely integrated features such as camera, scanners and GPS. The article focuses on how mobile marketing creates value for consumers and retailers, enabling more precise research and development of managerial concepts and tools while providing both managers and academics with increased understanding of mobile marketing and it's value outcomes for retailers. Keywords:Mobile marketing, integration, and value creation. 3 1.0 INTRODUCTION Mobile devices and mobile applications offer retailers more than just the opportunity to exploit a new channel to reach customers. Mobile devices offer opportunities to combine information search, phone functionality and interaction while shopping in-store or using a product. A mobile device is a constant companion to the consumer, a gateway to a relationship between the consumer and the retailer, making it an ideal supplementary channel for distance selling and physical retailing (Shankar, Venkatesh, Hofacker et al, 2010). An industry study showed that half of US mobile consumers The major impacts of the Internet on retailing are the reduced search costs for the consumer (Bakos, 1997, Lynch & Ariely, 2000, an increasing variety of products offered (Brynjolfsson, Hu & Smith, 2003) lower prices (Brynjolfsson & Smith, 2000), empowering consumers to make better choices for themselves, and increasing the relationship with the purchased brand after purchase (Edelman, 2010). As an example, Court, Elzinga, Mulder et al, (2009) found that 60% of consumers of facial skin care products conducted online research after purchase. But in purchasing situations when consumers want an experience, a product trial, in-store atmosphere, or interaction with a salesperson, the Internet distance selling falls short of expectations (Daugherty, Li & Biocca, 2008).In conceptual studies, the additional value created by mobile services for consumers derived from being accessible independent of time and place (Balasubramanian, Peterson & Jarvenpaa, 2002, 4 Chen & Nath, 2004), and being customized based on time, location and personal profile (Figge, 2004), self-ascribed roll categories (Professional (on duty), private (off duty)) and stance categories (busy, time on hand, waiting) (Dholakia & Dholakia, 2004). According to Kumar and Zahn (2003), the real business drivers for mobile technology were customer interaction and operational efficiency, potentially increasing retailer effectiveness and efficiency. Conceptual studies presented suggestions on mobile marketing value chains consisting of several activities performed by multiple actors (Barnes, 2002, Buellingen & Woerter, 2004, improving communication and sales (Mama...

show abstract

Situation-dependent services—a challenge for mobile network operators

Cited by 103 publications

References 0 publications

App Adoption and Switching Behavior: Applying the Extended Tam in Smartphone App Usage

App Adoption and Switching Behavior: Applying the Extended Tam in Smartphone App Usage

The Influence of Contextual Offer, Utilitarian, and Hedonic Value on Purchase Intention in Mobile Location-Based Services

Mobile marketing: A literature review on its value for consumers and retailers

Contact Info

Product

Resources

About