Situating Subcultures

Conner, Christopher T.

doi:10.1108/s0163-239620220000054001

Cited by 2 publications

(4 citation statements)

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“…Understanding fashion sub-culture and social media Conner (2022) proposes that fashion sub-cultures cannot be defined by demographics but rather by psychographics, as culture is born through the deviations of interest within the structure of society. Vänskä (2018), in turn, states that fashion sub-cultures are rooted in common interests, principles and values that veer from the "norms" of society.…”

Section: Theoretical Groundingmentioning

confidence: 99%

“…Thus it can be argued that developments in technology and digital media have advanced fashion sub-culture evolution. Conner (2022) suggests that there is a direct correlation between sub-culture and youth as younger generations are far more likely to participate in sub-cultural fashion than older generations. This ideology emphasises fashion sub-culture's ability to have widespread reach on TikTok as the platform predominately hosts younger users.…”

Section: Theoretical Groundingmentioning

confidence: 99%

“…Pencarelli and Mele (2020) define social media metrics as a form of data collection for social media platforms that allow for the measurement of the performance of the platform. According to Conner (2022), a sub-culture is a subsection of people within a larger cultural group who can be defined by a collective identity. To better understand sub-culture in a social media context is important for fashion industry practitioners and marketing communication managers to make informed decisions.…”

Section: Introductionmentioning

confidence: 99%

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Dynamics of Social Media Metrics and Fashion Subculture Among South African Young TikTok Users

Chabata,

Gouveia

2023

Comm

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The effect of TikTok globally has resulted in an increase in literature pertaining to the platform. Despite wide acknowledgment in social media, TikTok metrics and how they formulate fashion sub-cultures remains underexplored. This study explored TikTok metrics that resultantly formulate fashion subculture amongst Generation Z (Gen Z) TikTok users. The proposed conceptual framework was developed to assist marketing managers explore fashion subculture interest via various TikTok metrics. This research followed a qualitative approach. Data was collected through structured interviews, using convenience sampling among five Gen Z participants. Thematic analysis procedure was adopted and findings revealed that engagement metrics indicate strong potential in enabling fashion subculture among TikTok users. Furthermore, metrics enabled Gen Z users to discover fashion subculture content through hashtags, engagement in social exchanges through likes and comments, store digital fashion inspiration through saves and spread information through shares. These findings also allow for future studies to explore the limitation(s) phenomenon highlighted in this study. Recommendations were provided for fashion brands and practitioners. As this research suggests, can result in more refined trend analysis procedures as well as applicable direct marketing strategies through TikTok.

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Section: Theoretical Groundingmentioning

confidence: 99%

Section: Theoretical Groundingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Dynamics of Social Media Metrics and Fashion Subculture Among South African Young TikTok Users

Chabata,

Gouveia

2023

Comm

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“…To resolve this concern, some theorists have argued for the development of the term ‘contraculture’ or ‘counterculture’, to differentiate between groups who actively resist the values of the dominant culture and those who do not (Yinger, 1960). Others argue that the analytic utility of the term subculture lies in how these groups produce cultural aspects related to authenticity, identity, and resistance (Fox, 1987; Haenfler, 2013; Conner 2022) and that these elements are embedded within the dress, music, ritual, and language of the group (Cohen, 1972; Haenfler, 2013; Hodkinson, 2002). QAnon illustrates the slippage that exists between the concepts of music scenes, subcultures, and contemporary social movements.…”

Section: Literature Reviewmentioning

confidence: 99%

The Perfect Storm: A Subcultural Analysis of the QAnon Movement

Conner

MacMurray

2021

Critical Sociology

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In this study, we examine the social phenomenon known as ‘QAnon’. While QAnon is typically thought of as an exclusively online cultural phenomenon, and thus easily dismissed, it has played a significant role in promoting physical acts of violence—including multiple murders and the attack on the United States Capital on 6 January 2021. Utilizing a qualitative analysis of 300 hours of QAnon-related content, we argue that the widespread beliefs held by QAnon supporters were only possible due to the confluence of feelings of distrust in government and other public officials, purveyors of QAnon that profited in the movement’s success, and a populist digital media environment in which extremist ideas are housed and promoted. We conclude by asking if this is a phenomenon created by greater connectivity, or if this is a byproduct of late-stage capitalism in which social relations continue to be atomized.

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Situating Subcultures

Cited by 2 publications

References 0 publications

Dynamics of Social Media Metrics and Fashion Subculture Among South African Young TikTok Users

Dynamics of Social Media Metrics and Fashion Subculture Among South African Young TikTok Users

The Perfect Storm: A Subcultural Analysis of the QAnon Movement

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