2013
DOI: 10.3167/ghs.2013.060202
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Situating Nordic Girls' Studies

Abstract: While we have been working on this themed issue the political talk about The Girl has entered a new phase in a global shift manifested both by the establishment of the International Day of the Girl and through the launching of various campaigns on themes such as: Give Girls an Education and Eradicate World Poverty. The necessity for such initiatives was cruelly illustrated by the violent attack on Pakistani girls' rights activist Malala Yousafzai on her way home from school on 9 October 2012. Such blatant disc… Show more

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Cited by 16 publications
(9 citation statements)
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“…On the other hand, the offline-based interactions with their schoolmates and the trivializing label of "pink blogger" also frame the girls' performances. Public engagement based on life accounts and the stereotypically feminine area of style seems incompatible with the normative ideal of a gender-equal Nordic Girl granted with endless possibilities (Formark & Bränström Öhman 2013). Whereas some have argued that girls are freer to experiment with femininity in online settings compared with the offline settings, this investigation concludes that the girls' performances of self are complex balancing acts disciplined according to the normative ideals of the postfeminist body and the ideals of Nordic Girlhood.…”
Section: Concluding Discussionmentioning
confidence: 72%
See 1 more Smart Citation
“…On the other hand, the offline-based interactions with their schoolmates and the trivializing label of "pink blogger" also frame the girls' performances. Public engagement based on life accounts and the stereotypically feminine area of style seems incompatible with the normative ideal of a gender-equal Nordic Girl granted with endless possibilities (Formark & Bränström Öhman 2013). Whereas some have argued that girls are freer to experiment with femininity in online settings compared with the offline settings, this investigation concludes that the girls' performances of self are complex balancing acts disciplined according to the normative ideals of the postfeminist body and the ideals of Nordic Girlhood.…”
Section: Concluding Discussionmentioning
confidence: 72%
“…Historically, women's public visibility in Norway has been largely connected to the second-wave feminist movements that initiated and pushed forward the fight for social gender equality. In this light, an engagement in the public sphere based on the accounts of teenage life and style seems misguided and incompatible with the normative ideal of Nordic Girlhood (Formark & Bränström Öhman 2013). At present, the "pink blogger" label is mostly associated with top female bloggers in their twenties who blog for a living and conveys additional connotations of the commodification of personal communication and of promoting unrealistic body ideals.…”
Section: Mainstream Blogging As Part Of Girls' Media Culturementioning
confidence: 99%
“…De senaste decennierna har intresset för flickan som samhällsvarelse vuxit och forskare menar att flickan kommit att fungera som framtidssymbol (McRobbie, 2004;Aapola, Gonick & Harris, 2005;Gonick, 2006;Formark, 2013). I inledningen till det nordiska temanumret av tidskriften Girlhood Studies beskriver redaktörerna hur den nordiska flickan är situerad i vad de kallar en postfeministisk nyliberal diskurs där individualisering sker på alla arenor (Formark & Bränström Öhman, 2013). Detta, menar de, skapar en tillvaro där flickor ses som vinnare med världen för sina fötter samtidigt som de åläggs hela ansvaret att navigera och lyckas i en fortsatt patriarkal värld (jfr Pomerantz, Raby & Stefanik, 2013).…”
Section: Samtida Förståelser Av Flickor Och Flickskapunclassified
“…esim. Lähteenmäki 2002, 272-276, 281;Harris 2004a, xvii-xviii;Eisenhauer 2004, 79-81;Franck 2013, 220;Formark & Bränström Öhman 2013;Mulari 2015). Esimerkiksi Maria Ulfgard (2002,(333)(334) esittää tutkimustulostensa pohjalta, että tytöt ovat taitavia lukijoita, mutta eivät välttämättä tunne tarvetta erityisesti tulkita lukemiaan kirjoja.…”
Section: Tyttökirjallisuus Ja Yhteiskuntaunclassified
“…Yhteiskunnan ja/tai kansakunnan tasoon vaikuttaa se, mikä maa on kyseessä; esimerkiksi pohjoismaista diskurssia voi pitää erilaisena kuin angloamerikkalaista (vrt. Formark & Bränström Öhman 2013).…”
Section: Tyttökirjallisuus Ja Yhteiskuntaunclassified