2022
DOI: 10.1016/j.ijintrel.2022.08.001
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Situating colorism in intercultural contexts: The multifaceted process of acculturation in shaping attitudes towards skin color

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Cited by 6 publications
(3 citation statements)
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“…Despite the avoidance of tanning being a strong incentive for sun protection across SOC populations, multiple studies have stressed the dependence of tanning beliefs on cultural environments [ 75 82 ]. For example, the traditional preference for lighter skin in women exists in many East Asian cultures and remains common in commercials for cosmetic products [ 79 ]. Similarly, the practice of sun avoidance out of aesthetic preference for lighter skin has also been described in surveys of African American college students [ 81 ].…”
Section: Methodsmentioning
confidence: 99%
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“…Despite the avoidance of tanning being a strong incentive for sun protection across SOC populations, multiple studies have stressed the dependence of tanning beliefs on cultural environments [ 75 82 ]. For example, the traditional preference for lighter skin in women exists in many East Asian cultures and remains common in commercials for cosmetic products [ 79 ]. Similarly, the practice of sun avoidance out of aesthetic preference for lighter skin has also been described in surveys of African American college students [ 81 ].…”
Section: Methodsmentioning
confidence: 99%
“…Acculturation to European and American societies has been associated with increased sun exposure and desire for tanning among Asian and Hispanic populations [ 75 78 , 80 , 82 ]; while this may reflect a shift in aesthetic ideals, the desire to conform to social norms may also play a separate role in the increased practice of outdoor activities and tanning [ 79 ]. Social norms may also affect the acceptability of sun protection methods such as the use of parasols, which is uncommon in the United States but practiced in many regions of the world [ 79 , 83 ]. Additional barriers to practicing photoprotection behaviors in SOC populations have been described, including low awareness and perceived risk of developing skin cancer [ 66 , 69 , 70 , 84 ].…”
Section: Methodsmentioning
confidence: 99%
“…Indeed, skin whitening products are widely marketed and used in China, with the message that lighter skin is preferable and can lead to improved socio‐economic outcomes (Hermosilla et al., 2018; iResearch Global Group, 2022). Furthermore, a qualitative study has shown that all participants in their Chinese sample acknowledged that lighter skin is preferable in Chinese culture, and when given the choice between indoor and outdoor leisure activities, most Chinese women would prefer to stay indoors to prevent getting tanned (Chen et al., 2022). This preference for light skin tones in China results in advantages for Chinese women with fair skin in terms of job opportunities and dating prospects (Yeung, 2015; Zhang, 2012).…”
Section: Introductionmentioning
confidence: 99%