This essay deals with the question as to whether architecture pre-exists its representations. The tension between architecture and what Marshal McLuhan shows is the dominant framework of Western thought -the pervasiveness of a linear, typographic way of thinking -is explicated, and the position of the architectural book, its avantgarde possibilities and the relation to the new "electric" spaces of information is discussed. The conclusion is drawn that if we are fully to take into account the coolness (in McLuhan's terms) of architecture, then this requires an overturning of the notion of representation within architectural discourse. Architecture: Media Constructions (2002) leave the reader in no doubt as to the status of architecture vis-à-vis the book.
Two chapters in Kester Rattenbury's This is Not1 Alan Powers writes: "The printed book was used to communicate architecture as soon as it became available in the late fifteenth century, and is still being used today." 2 The key underlying assumption of Powers' text -the frame or background theory 3 within which he securely works -is clearly displayed in this first sentence: architecture is distinct from the printed book, and pre-exists it. The purpose of the book is to communicate -to get across a content that already exists. The exact status of the pre-existence of architecture varies. In some cases the architectural book will display for the reader works that are already built, ones which exist in the physical world. In other cases, the architectural book will display "drawn," "theoretical," "utopian," or otherwise non-physically present constructions; the pre-existence of these items occurs not as built objects but as creations in the mind of the relevant architect. But pre-exist they do. Powers' analysis runs from late fifteenth-century treatises through to the Architectural Association (AA) Folios of the 1980s and OMA, Rem Koolhaas and Bruce Mau's S,M,L,XL (1995). 4 Powers notes that Daniel Libeskind's Theatrum Mundi (1985), was the first of the folios; 5 other important examples include La Case Vide by Bernard Tschumi (Figure 1) and Fin d'ou t hou s by Peter Eisenman (Figure 2). These were also published in 1985;6 the following year saw perhaps the most beautiful of all the AA boxes, Eisenman's Moving arrows eros andother errors (sic) (1986), the exquisite presentation of his Verona Romeo and Juliette project in a Perspex box printed on transparent sheets (Figure 3). 7 All the examples of architectural books are placed by Powers within the conceptual frame -which is also a temporal and logical frame -mentioned above. With an art historian's scrupulousness, the dramatic change in typographical habits -for instance, the fact that OMA et al.'s book is designed, by Bruce Mau, more like a magazine (as Powers puts it) -is mentioned, although no speculation as to either the reasons or the implications of this is permitted to occur. The extraordinary designs of the AA Folios -some of which, such as Light Box by Daniel Weil, resemble tool boxes more t...