Eu 3+ -activated and Eu 3+ /Na + -coactivated SrMoO 4 phosphors were prepared by a conventional hightemperature solid-state reaction method. The characteristic properties of the as-prepared phosphors were investigated by photoluminescence (PL) and cathodoluminescence (CL) spectra, together with PL decay curves, as well as X-ray diffraction (XRD) patterns. The XRD results confirmed that all the samples exhibited a pure tetragonal phase. Under 290 nm excitation, the PL emission intensity of the Eu 3+activated SrMoO 4 phosphors was increased by increasing the Eu 3+ ion concentration, indicating an optimal concentration of 7 mol%. As a charge compensator, Na + ions were incorporated into the SrMoO 4 :7 mol% Eu 3+ (i.e., 0.07Eu 3+ ) phosphor and the PL emission intensity increased gradually with the increment of Na + ion concentration, which reaches its maximum value at 7 mol%. Furthermore, the color purity of the Sr 0.86 MoO 4 :0.07Eu 3+ /0.07Na + phosphor was as high as 92.1% and its Commission Internationale de I'Eclairage chromaticity coordinate was very close to that of standard red light.Ultimately, under low-voltage electron beam excitation, strong CL properties were observed in the Sr 0.86 MoO 4 :0.07Eu 3+ /0.07Na + phosphor.