“…6 At the same time, there is growing concern in the country about the figures for the use of ENDS, because of the associated health problems. 7,8 There are multiple health effects of ENDS use, ranging from cancer and respiratory problems with proven fatalities to behavioral disorders, even more so in the adolescent population. [9][10][11] Behind the growth in the consumption of ENDS there is an industry with coordinated market strategies, mainly through social networks and directed toward the young and adolescent population; Lazard et al, 12 and Noar et al, 13 carried out an advertising analysis of these devices, finding an annual growth of publications on social networks (especially on Twitter), which contains favorable messages, making them see how healthy, safe and socially desirable, in some cases comparing them with conventional cigarettes, emphasizing that these are harmless; Burt and Li 14 add to the above the ignorance that exists around this new nicotine dispensing technology in adolescents, youth, adults, and health workers.…”