SIS dynamic network model based on product semantics from the perspective of infectious disease dynamics

Abstract

Recommendation system is unable to achive the optimal algorithm, recommendation system precision problem into bottleneck. Based on the perspective of product marketing, paper takes the inherent attribute as the classification standard and focuses on the core problem of “matching of product classification and recommendation algorithm of users’ purchase demand”. Three hypotheses are proposed: (1) inherent attributes of the product directly affect user demand; (2) classified product is suitable for different recommendation algorithms; (3) recommendation algorithm integration can achieve personalized customization. Based on empirical research on the relationship between characteristics of recommendation information (independent variable) and purchase intention (dependent variable), it is concluded that predictability and difference of recommendation information are not fully perceived and stimulation is insufficient. Therefore, SIS dynamic network model based on the distribution model of SIS virus is constructed. It discusses the spreading path of recommendation information and “infection” situation of consumers to enhance accurate matching of recommendation system.