We propose a new alternative to the Weakly Interacting Massive Particle (WIMP) paradigm for dark matter. Rather than being determined by thermal freeze-out, the dark matter abundance in this scenario is set by dark matter decay, which is allowed for a limited amount of time just before the electroweak phase transition. More specifically, we consider fermionic singlet dark matter particles coupled weakly to a scalar mediator S3 and to auxiliary dark sector fields, charged under the Standard Model gauge groups. Dark matter freezes out while still relativistic, so its abundance is initially very large. As the Universe cools down, the scalar mediator develops a vacuum expectation value (vev), which breaks the symmetry that stabilises dark matter. This allows dark matter to mix with charged fermions and decay. During this epoch, the dark matter abundance is reduced to give the value observed today. Later, the SM Higgs field also develops a vev, which feeds back into the S3 potential and restores the dark sector symmetry. In a concrete model we show that this "vev flip-flop" scenario is phenomenologically successful in the most interesting regions of its parameter space. We also comment on detection prospects at the LHC and elsewhere.The WIMP (Weakly Interacting Massive Particle) paradigm in dark matter physics states that dark matter (DM) particles should have non-negligible couplings to Standard Model (SM) particles. Their abundance today would then be determined by their abundance at freeze-out, the time when the temperature of the Universe dropped to the level where interactions producing and annihilating DM particles become inefficient. In many models these interactions should still be observable today, through residual DM annihilation in galaxies and galaxy clusters, through scattering of DM particles on atomic nuclei, or through DM production at colliders. The conspicuous absence of any convincing signals [1][2][3][4][5][6][7] to date motivates us to look for alternatives to the WIMP paradigm.In this letter, we present a scenario in which the DM abundance is set not by annihilation, but by decay. We focus on models in which fermionic DM particles couple to a new scalar species and argue that the resulting scalar potential may undergo multiple phase transitions, "flip-flopping" between phases in which the symmetry stabilising the DM is intact and a phase where it is broken. Similar behaviour is found in models of electroweak baryogenesis [8][9][10][11][12][13][14], see also [15] for related work. During the broken phase, the initially overabundant DM particles are depleted until their relic density reaches the value observed today. Although the resulting picture of early freeze out, followed by a period of DM decay around the weak scale, is quite generic, we focus here on a concrete example and comment on possible generalisations in the end.Model Framework.-We introduce a complex dark sector scalar S 3 that is a triplet under the SM SU (2) L gauge symmetry and carries zero hypercharge. We take the DM particle to...