Simultaneous consideration of consumer preferences and seller revenue as a smart retail sales and management strategy
Sina Ahmadi Kaliji,
Seyed Mojtaba Mojaverian,
Hamid Amirnejad
et al.
Abstract:PurposeThe authors propose a dairy bundle, integrating strategies to jointly maximise producer revenue and consumer utility according to the latter's preferences.Design/methodology/approachAn algorithm based on a nested logit model identifies the bundle maximising producer revenue based on factors affecting consumer purchase behaviour. The data are drawn from a mall-intercept survey administered in Iran, with consumers stating a hypothetical choice among a comprehensive set of dairy products.FindingsDemographi… Show more
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