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2015
DOI: 10.1016/j.ijme.2015.01.001
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Simulation games in business and marketing education: How educators assess student learning from simulations

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Cited by 75 publications
(68 citation statements)
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References 55 publications
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“…Simulated environments, especially used in business and marketing, are designed to represent real-world decision-making contexts. In business simulations, for instance, groups of students develop business or product ideas, develop a target segment and go through a concept test and market entrance, and finally, present their business plan at a major business fair at the end of the semester (Vos, 2015). The students' work is evaluated by invited experts from the university and private sector companies who are sponsors of the business school.…”
Section: What Is Authentic Assessment?mentioning
confidence: 99%
“…Simulated environments, especially used in business and marketing, are designed to represent real-world decision-making contexts. In business simulations, for instance, groups of students develop business or product ideas, develop a target segment and go through a concept test and market entrance, and finally, present their business plan at a major business fair at the end of the semester (Vos, 2015). The students' work is evaluated by invited experts from the university and private sector companies who are sponsors of the business school.…”
Section: What Is Authentic Assessment?mentioning
confidence: 99%
“…In a research conducted in UK the analysis of the reason why some student score poor performance indicated poor attendance as the main reason (in more than 30 % of the cases) followed by poor numerical skill (20 %) [10].…”
Section: Literature Reviewmentioning
confidence: 99%
“…[2] There are many cases of computer games used in university curriculum teaching abroad. Using the computer games, literature [3][4][5][6][7] separately carried out teaching research on the object-oriented programming course, the industrial engineering introduction course, the university entrepreneurship education course, the business and market education course and the software engineering course. By educational computer games, the literature [8] studied computer education game evaluation, literature [9] studied the social and cultural force of higher education, the literature [10] studied the sustainable development of higher education.…”
Section: Overseas Research Statusmentioning
confidence: 99%