Abstract:The success of any product in today’s competitive market is dictated by its ability to satisfy the needs of the customers. In this effort, it is important to group similar needs to recognize representative needs, and then identify product requirements that can fulfill these representative needs. One approach to this is to apply Subjective Clustering (SC) to sample data (grouping of customer needs by a sample of customers); however, clusters obtained by SC give only a point estimate of the primary clusters of c… Show more
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