“…For instance, we have secured co-funding to develop human-computer simulation models, with organizations who have been forward-thinking enough to recognize the future potential of simulation, despite there being low immediate return on investment (beyond the reputational benefit of being considered forward-thinking). In return, we have been at the forefront of developments in emerging research areas such as agent-based modelling and simulation (e.g., Crowder et al, 2012; Hughes et al, 2012), workspace design (Davis et al, 2011), crowd management (e.g., Challenger, Clegg, & Robinson, 2010;van der Wal, Formolo, Robinson, Minkov, & Bosse, 2017), and pro-environmental work behaviours (Davis, Unsworth, Russell, & Galvan, 2019;Young et al, 2015). We have also taken pride in observing our research deliver improvements in the lives of those working within collaborating organizations.…”