In this article, the effects of thermo-physical parameters on free convective flow of a chemically reactive power law fluid driven by exothermal plate is studied. The effect of thermal radiation on the fluid flow is investigated. Also, an exothermal surface reaction modeled by Arrhenius kinetics supplied heat to the power law fluid. Suitable similarity transformations are used to transform the non-linear partial differential equations into system of non-linear coupled ordinary differential equations. The obtained coupled non-linear ordinary differential equations are then solved numerically via fourthorder Runge-Kutta Fehlberg method. A parametric study is performed to illustrate the influence of thermal conductivity parameter, Grashof number, power-law index, velocity exponent parameter, Prandtl number, heat generation parameter, magnetic parameter, Eckert number, radiation parameter, Frank-Kamenetskii parameter, activation energy parameter, Brinkman number, reactant consumption parameter, and suction parameter on the fluid velocity and temperature profiles within the boundary layer. Numerical values of different controlling parameters for local skin friction coefficient and local Nusselt number are obtained and discussed. Comparison of the present work with existing literature was carried out and the results are in excellent agreement. The results also shows that skin friction coefficient decreases with increase in Eckert number, while the rate of heat transfer is enhanced at the surface of the plate as the Eckert number increase.