“…self-relevant traits, own name, own face, autobiographical memories) as opposed to stimuli related to others. Several key regions along the cortical midline appear to show greater activation to self-related stimuli than other-related stimuli (Heatherton, 2006;Northoff et al, 2006;Northoff, Qin, & Feinberg, 2011), including the anterior cingulate cortex (Leshikar, Cassidy, & Gutchess, 2016), the medial prefrontal cortex (mPFC) and the vAI (Murray, Debbané, Fox, Bzdok, & Eickhoff, 2015). The mPFC is particularly involved in the processing of information about people's traits, preferences and beliefs (Frith & Frith, 2003;Ma, Baetens, Vandekerckhove, Van der Cruyssen, & Van Overwalle, 2013;Schilbach, 2015) and shows sensitivity to a number of social factors including social status and ostracism (Muscatell et al, 2012;Powers, Wagner, Norris, & Heatherton, 2013).…”