“…Yet negative transfer of learned behavior can occur when the tasks are in fact distinct, so that irrelevant knowledge might be wrongly applied, yielding poor results (Novick, ). The negative transfer effect has been investigated in various organizational contexts (Farjoun and Lai, ), such as the study of mergers and acquisitions (Finkelstein and Haleblian, ; Haleblian and Finkelstein, ), international expansion (O'Grady and Lane, ), and alliance portfolios (Lavie and Miller, ). It has not been empirically investigated by prior research on diversification, which was mostly concerned with inter‐industry diversification, wherein the firm's businesses are sufficiently distinctive so that managers are unlikely to make unwarranted analogies across businesses.…”