Increase in the amount of biological sequence data being generated is due to the advancement in the sequencing technologies. This has led to an upsurge in the need for methods/techniques that analyze these sequences to make biological inferences. Promoter sequences are one such biological sequences that play an important role in the process of gene regulation. These promoter sequences are made up of motifs arranged/configured in a particular order which is very important for its functionality. In this work, we propose a few techniques that capture the information regarding the arrangement of these motifs. Further this captured information help in the analysis of the promoter sequences. The methods use the motif features obtained from the Position Specific Motif Matrices (PSMMs) of the promoter sequences and then give a dissimilarity measure. Alignment-free as well as alignment based methods are proposed. The experimental results show that these methods are quite successful in bringing out the similarity/dissimilarity existing between given promoters/promoter sets. The alignment based method also helps in the process of inferring homology and in the phylogenetic analysis. In general, all the methods might help biologists in applications like drug target identification, biological pathway analysis and gene expression analysis.