Silver Generation’s Acceptance Of Digital Platforms For Person-Centered Services: A Mixed-Methods Study Of The Roles Of Trust, Organizational Purpose, And User Integration
Abstract:The study examines factors influencing trust and the intention to use digital platforms for person-centered services by the silver generation (age 60+). The study shows to what extent different organizational purposes (for-profit, non-profit) of a platform operator and the possibility of user integration in innovation processes and the operational control and supervision influence trust in the platform operator and the intention to use digital service platforms. A three-factorial online experiment was conducte… Show more
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