Signalling to young knowledge workers through architecture? A conjoint analysis

Abstract

In this article, we examine corporate architecture as an effective signal to knowledge workers in the recruiting process. Two types of corporate architecture that are common in the knowledge economy are distinguished: traditional functionalist and new functionalist architecture. New functionalist architecture combines a flat, transparent facade with semi-open office layouts including areas for social interaction. Holistically these functional elements signal and symbolize a non-bureaucratic, non-hierarchical organization. A conjoint analysis provides a first attempt to quantify how much students care for new functionalist architecture. Students' stated preferences imply that they would forgo on average 10% of their starting salary in order to work in the new functionalist rather than the traditional functionalist workplace. The magnitude of this effect supports the view that architecture matters for job choice. Limitations of our study and directions for future research are discussed.

Associations Between Perceptions of the Work Environment and Job Burnout Based on MIMIC Models Among 679 Knowledge Workers

“…The productivities of knowledge workers are different from those of manual workers (Drucker, 1999). In the perspectives of western scholars, individualization of employment practices and team-based work (Horwitz et al, 2003), amenities (Mathur & Stein, 2005), quality of life (Darchen & Tremblay, 2010), perceived demand-ability fit and person-organization fit (Chang et al, 2010), residential location choice (Frenkel et al, 2013b), lifestyle (Frenkel et al, 2013a), smart cities (Betz et al, 2016), and company's architecture (Radermacher et al, 2016) are thought as the main factors to attract knowledge workers. The determinants of the geographical mobility of knowledge workers across European regions are physical proximity, job opportunities, and social networks (Miguélez & Moreno, 2014).…”