Sign-Based Semantics-Enriched Social Computing

Guo, Jingzhi

doi:10.1109/cec.2010.16

Cited by 2 publications

(1 citation statement)

References 22 publications

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“…It is created and used by avatars in defined circumstances. Guo [4] further described this relationship in a sign relationship between sign, context and interpretant, where avatars as interpretants interpret real-world objects to create virtual-world objects as signs in their personal situations of contexts. This sign relationship is pervasive.…”

Section: Roles Of Representationmentioning

confidence: 97%

Measuring virtual wealth in virtual worlds

Guo

Gong

2011

Inf Technol Manag

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This article presents pioneering research on measuring virtual wealth in an open virtual world for diagnosing the health of virtual worlds. It proved the existence of an open virtual world by proving the existence of a free choice of virtual currencies for virtual goods between distinct virtual worlds. By discussing the features of open virtual world in a circled networked organization, the article devised a virtual wealth measuring scheme, called Gross Virtual Product (GVP), for any virtual world.Based on this scheme, it suggested an accountability matrix to account for a changing virtual world regarding its total virtual wealth, profitability, user participation and happiness. To demonstrate the suitability of GVP scheme and accountability matrix, the article has conducted a case study on SecondLife.com, which showed the appropriateness of the proposed scheme and matrix. The research made in this article is very important. The proposed measuring scheme and matrix help virtual world participants perceive the possible risks of the participated virtual worlds in advance to make better decisions on virtual business.

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Section: Roles Of Representationmentioning

confidence: 97%