Sifting Through Hashtags on Twitter for Enterprising Tourism and Hospitality Using Big Data Environment

Sinha, Sapna; Bhatnagar, Vishal; Bansal, Abhay

doi:10.1007/978-3-319-90059-9_3

Cited by 1 publication

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“…Twitter allows obtaining consumer perception, popular words, and emotional state in comments (Park et al, 2016a). Consumer preferences can be identified by analyzing Twitter data, which can help service providers to plan more personalized services (Sinha et al, 2018). Through the processing of Twitter data, the main topics examined by tourists and emotional expressions can be identified (Park et al, 2018), a better understanding of the attitudes and behavioral results of tourist experiences can be obtained, especially motivations (Gilbert, 2016;Park et al, 2016b).…”

Section: Twitter As Social Mediamentioning

confidence: 99%

Coastal and marine topics and destinations during the COVID-19 pandemic in Twitter's tourism hashtags

Carvache‐Franco

2021

Tourism and Hospitality Research

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Coastal and marine tourism offer various topics discussed within social media communication during a pandemic. The present study analysed the discussion topics in the popular Twitter's tourism hashtags during the COVID-19 crisis related to coastal and marine tourism. The objectives were to (i) determine the discussion topics, (ii) identify the discussion topics of greater hierarchy, and (iii) determine the tourist destinations discussed. The data were collected from Twitter between March and April 2020. A total of 269,722 tweets were extracted in different languages and globally through the Twitter API of popular tourism hashtags about the COVID-19 pandemic using big data software. The word associations technique was used to process the Twitter data. The discussion topics were ‘travel’, ‘beach’, ‘cruise’, ‘sea’, ‘ocean’, ‘nature’, ‘sun’, ‘coast’, and others. The discussion topics of greatest hierarchy were ‘travel’, ‘beach’, ‘sea’, and ‘cruise’. These topics refer to the motivational dimensions‘ ‘escape’, and ‘sun and beach’. The geographic locations discussed were Spain, Canary, Hawaii, Australia, Caribbean, Bermuda, Florida, California, and others. The findings will contribute to the relationship of the topics with the tourist motivational dimensions, and the destinations discussed about marine and coastal tourism in the time of crisis in the COVID-2019 Pandemic in Twitter's tourism hashtags, and companies will also be able to improve their communication strategies and develop post-pandemic products.

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Section: Twitter As Social Mediamentioning

confidence: 99%

Coastal and marine topics and destinations during the COVID-19 pandemic in Twitter's tourism hashtags

Carvache‐Franco

2021

Tourism and Hospitality Research

View full text Add to dashboard Cite

show abstract

Sifting Through Hashtags on Twitter for Enterprising Tourism and Hospitality Using Big Data Environment

Cited by 1 publication

References 7 publications

Coastal and marine topics and destinations during the COVID-19 pandemic in Twitter's tourism hashtags

Coastal and marine topics and destinations during the COVID-19 pandemic in Twitter's tourism hashtags

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