“…There are several popular techniques for creating recommender systems that are used for primarily work related motivations such as pattern matching (Babaguchi et al, 2001), machine learning algorithms (Andruszkiewicz et al, 2004), rule based inferencing (Adomavicius & Tuzhilin, 2001), and data mining (Kramer et al, 2000;Mulvenna et al, 2000).…”