Sick kids versus whom? Childhood disability and charitable campaigns on Instagram
Daniela Zuzunaga Zegarra,
Thomas Abrams
Abstract:Platform media are changing the disability charity landscape. This paper employs a hybrid critical disability studies – platform media studies lens to explore the SickKids VS campaign, aiming to ‘fight’ childhood illness and disability. Employing a social media thematic analysis, we analyzed social media content distributed through the campaign, consisting of images, videos, and captions ( n=620). We found three dominant narratives: heroic sick kids, crumbling infrastructure, and informational content. Each tr… Show more
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