2020
DOI: 10.1017/s000197202000008x
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Shuttling between the suburbs and the township: the new black middle class(es) negotiating class and post-apartheid blackness in South Africa

Abstract: A generation of South Africa's new black middle class shuttles between the suburbs and the townships. This has become the focus of some South African humorous essayists, among them Ndumiso Ngcobo and Fred Khumalo, on whose works this article is based. The article argues that studying the new black middle class should extend to these literary sources and approaches. The humorous essays by these two authors consistently reference metaphors of mobility and the vexed intersection of black middle-classness, consump… Show more

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Cited by 13 publications
(6 citation statements)
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References 31 publications
(60 reference statements)
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“…One discernible risk with a narrow interpretation is the misappropriation of the term in everyday parlance with a focus on the rhetoric of solidarity and collectivist African values and little critical reflection on what this means in actual business practice. For example, McDonald ( 2010 ) offers a trenchant critique of the damaging marketisation of ubuntu particularly in post-apartheid South Africa where political and business circles invoke it in everyday discourse as a way to lend credibility to their business practices, even when, in reality, they may be infused with many other characteristics, which may even include legacies of apartheid (Ndlovu, 2020 ). Given the relative dearth of debate on how ubuntu values and tenets actually bring about meaningful change in business practice beyond the rhetoric of a humanistic ideology, we believe ubuntu is ripe for more rigorous analysis as to its boundary conditions, and what it really contributes to firms and societies.…”
Section: Indigenous Theorizing: Ubuntu As Theory and Extensionsmentioning
confidence: 99%
“…One discernible risk with a narrow interpretation is the misappropriation of the term in everyday parlance with a focus on the rhetoric of solidarity and collectivist African values and little critical reflection on what this means in actual business practice. For example, McDonald ( 2010 ) offers a trenchant critique of the damaging marketisation of ubuntu particularly in post-apartheid South Africa where political and business circles invoke it in everyday discourse as a way to lend credibility to their business practices, even when, in reality, they may be infused with many other characteristics, which may even include legacies of apartheid (Ndlovu, 2020 ). Given the relative dearth of debate on how ubuntu values and tenets actually bring about meaningful change in business practice beyond the rhetoric of a humanistic ideology, we believe ubuntu is ripe for more rigorous analysis as to its boundary conditions, and what it really contributes to firms and societies.…”
Section: Indigenous Theorizing: Ubuntu As Theory and Extensionsmentioning
confidence: 99%
“…Mercer was among the first researchers to point out the importance of house construction for emerging African middle classes in different regions of the continent. Several recent studies have followed her lead (Alber 2018;Andreasen and Agergaard 2020;Durham 2020;Ndlovu 2020;Page and Sunjo 2018;Sumich and Nielsen 2020). Gastrow (2020: 520), for example, observes that for middle-class Angolans "the formal house also became the means for performing middle-classness through everyday actions."…”
Section: Social Class and The Emergence Of Conspicuous Constructionsmentioning
confidence: 99%
“…The Black middle classes come to Motswako to socialize and enjoy the atmosphere and, of course, the grilled meat and chakalaka (a spicy tomato relish) for which the venue is famous. But, as Thabiseni Ndlovu (2020) notes, the regular movement of some sections of the Black middle class between the suburbs and the townships is not simply about social ties and a yearning for a distinct mode of interacting and socializing, but also reflects a sense of being out of place in (White) suburbia.…”
Section: Motswako: a Space Of Aspirational Consumptionmentioning
confidence: 99%