Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention

Ramzan, Izza; Ramzan, Fizza; Ibrahim, Muhammad; Abid, Naseem; Al-Kassem, Amer Hani; Srivastava, Riktesh

doi:10.1109/iccr56254.2022.9995963

2022 International Conference on Cyber Resilience (ICCR) 2022

DOI: 10.1109/iccr56254.2022.9995963

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Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention

Izza Ramzan

Fizza Ramzan

Muhammad Ibrahim

et al.

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Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention

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References 44 publications

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