2021
DOI: 10.1177/20563051211012344
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Showing They Care (Or Don’t): Affective Publics and Ambivalent Climate Activism on TikTok

Abstract: The microvideo platform TikTok has emerged as a popular hub for self-expression and social activism, particularly for youth, but use of the platform’s affective affordances to spread awareness of important issues has not been adequately studied. Through an exploratory multimodal discourse analysis of a sample of popular climate change-hashtagged TikTok videos, we examine how affordances of visibility, editability, and association facilitate the formation of affective publics on TikTok. We describe how TikTok’s… Show more

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Cited by 133 publications
(147 citation statements)
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References 41 publications
(66 reference statements)
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“…Previous studies have used similar web scrapers to collect research data (e.g. Hautea et al, 2021). Therefore, the data that was collected and used in this study was free from ethical obligations.…”
Section: Methodsmentioning
confidence: 99%
“…Previous studies have used similar web scrapers to collect research data (e.g. Hautea et al, 2021). Therefore, the data that was collected and used in this study was free from ethical obligations.…”
Section: Methodsmentioning
confidence: 99%
“…Björkvall et al, 2020). Similarly, affective publics are formed on TikTok and other short-video platforms as grassroot creators leverage on visual and platform affordances to express humor, earnestness, and ambiguity towards topics such as climate change (Hautea et al, 2021). Therefore, it can be argued that affective-discursive practice is a central communicative mechanism through which political alignments are generated, both in mundane, everyday spheres as well as in the realm of traditional (party) politics.…”
Section: Discussionmentioning
confidence: 99%
“…Moreover, in recent academic scholarship, ethical scraping for research purposes is permissible (14). Previous studies also used similar web scrapers to collect research data (e.g., Hautea, Parks, Takahashi, and Zeng, 2021). Therefore, the data we collected and used in this study were free from ethical obligations.…”
Section: Methodsmentioning
confidence: 99%