Should we be responsible to their society? Corporate social responsibility of Chinese-owned restaurants in Malaysia

Xiong, Jia; Gao, Jun; Zhang, Chaozhi; Li, Wenjing

doi:10.1016/j.ijhm.2022.103303

Cited by 4 publications

(2 citation statements)

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“…However, CSR impact is still difficult to measure due to the absence of an agreed-upon standard scale, requiring further research and development (Xiong et al, 2022). A further issue arises from the fact that, as the direct economic benefits of CSR from a revenue standpoint are slow to materialise (Barnard and Pattit, 2022), some corporate managers are reluctant to invest into CSR activities (Aboud and Yang, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Beyond taste: examining sustainable value, perceived CSR and consumer behaviour in the restaurant industry

Mou,

Rasoolimanesh,

Chuah

2024

JHTI

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PurposeAs perceived corporate social responsibility (CSR) has become one of the long-term sustainable development strategies for many companies, this paper investigates the interrelationships between sustainable values (SVs), perceived CSR and customer behaviour in the restaurant industry.Design/methodology/approachTo gather data needed to meet the study aims, we conducted an online survey of restaurant patrons in China, and used partial least squares structural equation modelling (PLS-SEM) to analyse the proposed models and test the hypotheses.FindingsThe obtained findings confirm that the three studied SV dimensions (equality, respect for nature and shared responsibility) have positive effects on perceived CSR, which in turn significantly affects word of mouth (WOM). Moreover, perceived CSR mediates the relationship between the three SVs and WOM but has no impact on the relationship between SVs and revisit intention.Practical implicationsThe results of this study have practical implications for managers in the restaurant industry. Restaurant managers can prioritize their CSR efforts based on the relative importance of SV dimensions, which is useful in generating positive WOM.Originality/valueEven though the importance of CSR is widely recognised, it is insufficiently studied from the perspective of restaurant customers. This research not only addresses this gap, but also expands the current understanding of SVs and their impact on CSR.

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Section: Introductionmentioning

confidence: 99%

“…However, CSR impact is still difficult to measure due to the absence of an agreed-upon standard scale, requiring further research and development (Xiong et al. , 2022).…”

Section: Introductionmentioning

confidence: 99%

Beyond taste: examining sustainable value, perceived CSR and consumer behaviour in the restaurant industry

Mou,

Rasoolimanesh,

Chuah

2024

JHTI

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Day‐to‐day organizational life and environmental protection: Evidence from Chinese chemical firms

Yu,

Tso,

Chen

et al. 2024

Corp Soc Responsibility Env

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Focusing on the issue of environmental protection, we conducted an empirical study testing the relationship between day‐to‐day organizational life and organizational behavior in a culture influenced by Confucianism. We first reviewed the major characteristics of organizational life in this cultural context, based on which we proposed a model focusing on the relationship between organizational life and firms' performance in environmental protection. We then conducted an empirical study using data from Chinese firms. Our findings suggested that in a developing society such as China, the more a firm's organizational life stresses the value of “being a noble man,” the value of zhongyong, the family–state concept, and the higher the firm's dependency on resources from the government, the greater the likelihood that the firm will perform well in environmental protection. However, surprisingly, yin/yang balance in organizational life did not seem to improve firms' environmental performance. We conclude this paper with a discussion of the implications of our findings and make suggestions for future research.

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How service quality affects consumer revisit behavior in chain restaurants: Lessons from COVID-19

Liu,

Lapuz,

Gan

2024

International Journal of Hospitality Management

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Should we be responsible to their society? Corporate social responsibility of Chinese-owned restaurants in Malaysia

Cited by 4 publications

References 52 publications

Beyond taste: examining sustainable value, perceived CSR and consumer behaviour in the restaurant industry

Beyond taste: examining sustainable value, perceived CSR and consumer behaviour in the restaurant industry

Day‐to‐day organizational life and environmental protection: Evidence from Chinese chemical firms

How service quality affects consumer revisit behavior in chain restaurants: Lessons from COVID-19

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