Abstract:PurposeSince recent research has found that offensively oriented players receive a salary premium, the current study recognizes this observed premium might exist because offense is worth more in terms of revenue generation. Given the popular sports saying, “Offense sells tickets, defense wins championships,” the authors quantify whether offense really does sell more “tickets” than defense in the NBA.Design/methodology/approachUsing NBA team revenue data as well as team offensive and defensive win shares, the a… Show more
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