Understanding the temporal aspects of user experience ( U X ) h a s r e c e i v e d i n c r e a s i n g a t t e n t i o n i n t h e H C I community. However, little empirical evidence is available on how practitioners in product development companies evaluate the usefulness or actually use long-term UX evaluation data in their work. In this study, we explore how practitioners (e.g., managers, designers and UX specialists) evaluate the usefulness of long-term UX evaluation results to their own work. Three case studies were conducted with longitudinal and retrospective methods in a company developing interactive sports products. Our findings suggest that long-term UX evaluation provides results that are perceived as interesting, relevant and useful by practitioners. Potential uses for the results were e.g., verifying practitioners' expectations, planning future work, understanding changes in UX, the development of future products, and updating current software products. Future research should focus on how to provide long-term UX evaluation results in more efficient manner to benefit product development.