Shoptorebuild.Org—A Service Learning Project to Boost Commerce after Hurricane Katrina

Furlow, Nancy

doi:10.2753/mer1052-8008200107

Cited by 6 publications

(14 citation statements)

References 13 publications

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“…This indicates that service-learning in business education offers similar benefits to community organizations within urban communities, regardless of the type of organization, industry sector or national context. Also, our study indicates specific benefits to community partners that are not identified within related literature on business education (Cyr & Kemp, 2018; Furlow, 2010; Nikolova & Andersen, 2017; Vizenor et al, 2017), and thus provide insights on the value of service-learning such as the theoretical knowledge gained and service-learning projects used as a basis to engage with external stakeholders, particularly, for-profit firms use of the project deliverables to evaluate proposals from other business consultants.…”

Section: Discussionmentioning

confidence: 67%

“…Few studies provide a general analysis without specifying the related service-learning course (Basinger & Bartholomew, 2006; Gazley et al, 2012; Sandy & Holland, 2006; Tryon & Stoecker, 2008; Vernon & Foster, 2002); and even with the inclusion of business-related service-learning courses, there is no specific link of the business courses to stated outcomes (see Cronley et al, 2015; Karasik, 2020). The few exceptions of Cyr and Kemp (2018), Furlow (2010), Nikolova and Andersen (2017) and Vizenor et al (2017) studies that explored the perspectives of community partners on business-related courses are limited in their selection of community partners and the number of service-learning courses analyzed. For instance, Nikolova and Andersen (2017) and Vizenor et al (2017) based their analyses on few business courses and community partners from small community organizations predominantly based in rural communities, thus presenting a narrow coverage of community partners and business-related courses.…”

Section: Literature Reviewmentioning

confidence: 99%

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Our Gains, Pains and Hopes: Community Partners’ Perspectives of Service-Learning in an Undergraduate Business Education

2022

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In assessing the impact of service-learning, most studies focus on its effects on students’ learning than community partners and the communities served; leaving largely unanswered, the question of whether service-learning in business education still contributes value to community organizations and the wider society. This study investigates the impact of service-learning on communities through the perspectives of community partners from nonprofit and for-profit organizations in Canadian urban communities. Using semi-structured interviews and qualitative analysis, the authors collected and analyzed data from 30 participants to confirm their perspectives of service-learning in an undergraduate business education. The study found that service-learning offered practical benefits to communities and presented challenges that impacted partners’ experiences of service-learning. The penultimate sections of the paper provide recommendations for the improvement of the pedagogical practices of service-learning and advancement of community organizations. Key recommendations to maximize benefits for community partners include more faculty-community partners’ collaboration and creating networking opportunities for community partners.

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Section: Discussionmentioning

confidence: 67%

Section: Literature Reviewmentioning

confidence: 99%

Our Gains, Pains and Hopes: Community Partners’ Perspectives of Service-Learning in an Undergraduate Business Education

2022

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“…Furthermore, a number of international service learning programmes (Niehm et al, 2015;Vasbinder & Koehler, 2015;Miller et al, 2017;Mitchell, 2018) and a South African service learning programme (Mokoena & Spencer, 2017) used SMEs as their community partners, which revealed another gap in research since few consider the influence of MC tools and resources, SME performance factors and SME satisfaction. Several SME and/or service learningrelated studies have investigated one or several of the MC tools and resources (Schachter & Schwartz, 2009;Furlow, 2010;Wiese & Sherman, 2011;Goertzen et al, 2016;Rosenberg et al, 2016;Hardin-Ramanan et al, 2018) and SME performance factors (Hopkins, 2012;Rajhans, 2009;Hove & Masocha, 2014;Rosenberg et al, 2016;Rambe, 2017;, but none have investigated the broad range that was included in this study, nor in terms of community partner/SME client satisfaction, so this an additional gap in research from both a local and international perspective.…”

Section: Introductionmentioning

confidence: 99%

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction

Cromhout

Duffett

2022

Small Bus Int Rev

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A number of SMEs lack the essential marketing skills, knowledge, tools and resources, and financial access to ensure the survival of their businesses. Service learning could be used as an effective pedagogy for assisting SMEs with vital marketing communication (MC) strategies via the development of tools and resources that may increase business growth and sustainability. The primary research objective was to evaluate SMEs’ satisfaction regarding performance factors, and student developed MC tools and resources that were implemented via a MC service learning programme (in the form of student-run agencies). The inquiry utilized the triad service learning model and quality assurance cycle to apply an evaluation research design that was substantiated by the expectancy-disconfirmation paradigm. A survey was conducted among 107 SME owners and managers via a structured questionnaire. The student developed MC tools and resources and their perceived usefulness resulted in a positive influence on a number of performance factors among SMEs. MC tools and resources such as a customer database, email address, and Facebook page had the largest influence on performance factors. Performance factors such as an increase in sales, new customers, brand awareness, competitive advantage, business efficiency, and motivation of employees were found to have a positive influence SME satisfaction. Further inquiry could replicate the study via various marketing-related service learning programmes in different countries that have divergent cultures, economics and contexts.

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“…12401) and funded by public and private grants, educational institutions design academic curricula that support service learning as a pedagogical method with which students learn to meet community needs and foster civic responsibility through active community service. By incorporating community service into the curriculum, service learning provides students with real-world learning experiences, benefits the community and society as a whole, and also helps faculty integrate teaching, learning, and public service (Andrews 2007;Easterling and Rudell 1997;Furlow 2010;McIntyre, Webb, and Hite 2005;Toncar et al 2006).…”

mentioning

confidence: 99%

“…According to Andrews's (2007) 10-year review of the servicelearning literature through 2006, as well as marketing education service-learning research (Berry and Workman 2007;Furlow 2010;Metcalf 2010;Newman and Hernandez 2011;Wiese and Sherman 2011) and client-sponsored project research (Bove and Davies 2009;Huser and Munoz 2008;Parsons and Lepkowska-White 2009;Strauss 2011), no prior quantitative studies have been published that document how the effects of CBL formats and the traditional CS&SL design differ in the marketing curriculum.…”

mentioning

confidence: 99%

Proposing Community-Based Learning in the Marketing Curriculum

Cadwallader

Atwong

Lebard

2013

Marketing Education Review

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Community service and service learning (CS&SL) exposes students to the business practice of giving back to society while reinforcing classroom learning in an applied real-world setting. However, does the CS&SL format provide a better means of instilling the benefits of community service among marketing students than community-based learning (CBL), a modification of client-sponsored projects using nonprofit organizations that emphasize societal benefits? A series of three studies reveals that CBL renders results that are more favorable than CS&SL by enhancing student awareness and perceived benefits of community service at the undergraduate and graduate curriculum levels.The authors received funding for the project from a center at their university that provides internship, learning and research opportunities for students, faculty, and the local community to work together to address societal needs.

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Shoptorebuild.Org—A Service Learning Project to Boost Commerce after Hurricane Katrina

Cited by 6 publications

References 13 publications

Our Gains, Pains and Hopes: Community Partners’ Perspectives of Service-Learning in an Undergraduate Business Education

Our Gains, Pains and Hopes: Community Partners’ Perspectives of Service-Learning in an Undergraduate Business Education

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction

Proposing Community-Based Learning in the Marketing Curriculum

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