Shopping with companions: Images, influences and interpersonal dilemmas

Prus, Robert

doi:10.1007/bf00989745

Cited by 21 publications

(38 citation statements)

References 6 publications

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“…Thus, beyond the enhanced sense of obligation to purchase that companions might represent, other common concerns revolved around shopping autonomy, convenience, boredom, and (sometimes) avoiding confrontations with companions. See Prus (1993) for a fuller consideration of the dilemmas companions pose for shoppers and the ways in which shoppers try to minimize or offset these potentially disruptive others.…”

Section: Endnotesmentioning

confidence: 99%

“…Since this paper focuses on but one aspect of a more holistic set of shopper practices, it should be noted that the larger study from which this statement was derived encompasses the following activities: learning of products and vendors; judging stores; approaching shopping activity (Prus and Dawson, 1991); browsing and looking (Prus, 1991); managing encounters with vendors; assessing trust; contemplating purchases; pursuing good deals; experiencing unanticipated outcomes; becoming repeat customers; shopping in groups (Prus, 1993); comparison shopping; and shopping "Sales." Working from this base, we examine shopper's experiences both "on their own" and "in contact with salespeople" as they strive for autonomy and control amidst vendor concerns with the influence process.…”

Section: The Settingmentioning

confidence: 99%

“…4. For a more complete description of the data base for the study from which this paper was derived, as well as further elaboration of both the theoretical framework and the pertinent literature, see Prus (1993). 5.…”

Section: Endnotesmentioning

confidence: 99%

“…At the same time, ventures into the marketplace represent practical necessities for nearly everyone as well as significant forms of entertainment (Prus and Dawson, 1991;Prus, 1993Denoting a setting in which people may realize new aspects of self (by acquiring new possessions) and face the prospects of losing existing aspects of self (by foregoing the objects one offers in exchange), 1 the marketplace represents an arena in which considerable human drama unfolds. The marketplace brings people together by virtue of its potential for exchange, but the accomplishment of exchange remains a matter of considerable ambiguity and human enterprise.…”

mentioning

confidence: 99%

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Consumers as targets: Autonomy, accountability, and anticipation of the influence process

Prus

1994

Qual Sociol

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Given their limited financial resources, shoppers generally appreciate the practical necessities of resisting sales pitches and other promotional activities destined to entice them into inopportune purchases. At the same time, ventures into the marketplace represent practical necessities for nearly everyone as well as significant forms of entertainment (Prus and Dawson, 1991;Prus, 1993Denoting a setting in which people may realize new aspects of self (by acquiring new possessions) and face the prospects of losing existing aspects of self (by foregoing the objects one offers in exchange), 1 the marketplace represents an arena in which considerable human drama unfolds. The marketplace brings people together by virtue of its potential for exchange, but the accomplishment of exchange remains a matter of considerable ambiguity and human enterprise. 2 Thus, as in other realms of human interaction, the marketplace signifies an arena in which people may assume a variety of perspectives, interests and strategies in their dealings with others.

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Section: Endnotesmentioning

confidence: 99%

Section: The Settingmentioning

confidence: 99%

Section: Endnotesmentioning

confidence: 99%

mentioning

confidence: 99%

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Consumers as targets: Autonomy, accountability, and anticipation of the influence process

Prus

1994

Qual Sociol

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“…Ward [8] investigated decision making procedures for group purchases. Many studied the influence that group shoppers have on each other [3,7]. These work state that interaction between co-purchasers strongly influence their purchase decisions.…”

Section: Related Workmentioning

confidence: 99%

Predicting shoppers' interest from social interactions using sociometric sensors

Kim

Chu

Brdiczka

et al. 2009

CHI '09 Extended Abstracts on Human Factors in Computing Systems

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Marketing research has longed for better ways to measure consumer behavior. In this paper, we explore using sociometric data to study social behaviors of group shoppers. We hypothesize that the interaction patterns among shoppers will convey their interest level, predicting probability of purchase. To verify our hypotheses, we observed co-habiting couples shopping for furniture. We have verified that there are sensible differences in customer behavior depending on their interest level. When couples are interested in an item they observe the item for a longer duration of time and have a more balanced speaking style. A real-time prediction model was constructed using a decision tree with a prediction accuracy reaching 79.8% and a sensitivity of 63%.

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