Shopping Together: A Remote Co-shopping System Utilizing Spatial Gesture Interaction

Gratification matters? An explorative study of antecedents and consequence in livestream shopping

“…We found that, except for interaction affordance, all the rests have significant effects on information gratification and entertainment gratification. The argument could stand on the work of Cai et al . (2018), which suggests that the interactions between consumers can help remove uncertainty about product information, as people expect to interact with information from others to help them determine trustworthiness.…”

“…The items of guidance shopping was from Sun et al . (2019) and Cai et al . (2018), the navigation was from Childers et al .…”

“…Consumers could request streamers to answer questions through screen bullet. Streamers are able to learn consumers' interests and precisely offer shopping guidance because of timely communications between streamers and consumers (Cai et al, 2018). Guidance shopping services, as a unique feature of livestream shopping and representative of modality affordance, is a typical way of promoting products from the focal e-commerce technology (Sun et al, 2019).…”

“…To ensure the reliability and validity of the questionnaire, items of all measured variables were adapted from previous literature. The items of guidance shopping was from Sun et al (2019) and Cai et al (2018), the navigation was from Childers et al (2001), the interaction was adapted from (Chen and Lin, 2018), the community was from Koh et al (2003), the information gratification and the entertainment gratification were from de Vries et al (2017), the price consciousness was from Arnold and Reynolds (2003), and the items measuring purchase intention was adapted from Dodds et al (1991). The detailed items were shown in the Appendix (Table A1).…”

Experiential Value in Group Browsing of Curios on eBay and In-Person: Implications for Future Platform Design

“…They found these stories were compelling to some shoppers, who sought out other items in the shop with the tags to hear their stories, and found others were reviewing the stories at home months after purchase. There has also been work applying other technologies to shopping, such as using VR to browse items for sale whilst remaining within the user's home [71], using VR to connect inhome and in-store shoppers [12], or the use of a telepresence robot as an in-person shopping companion [80]. Closely aligned to our focus, Seedorf et al experimented with pairing Amazon Mechanical Turk workers together for social co-shopping by sharing the same view of a browser window, fnding the social presence leads to a more rewarding experience [68].…”