Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic

Sehgal, Reetika; Khanna, Prateek; Malviya, Mayank; Dubey, Ashish Mohan

doi:10.1177/09722629211010990

Cited by 15 publications

(22 citation statements)

References 30 publications

(37 reference statements)

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“…Changes in purchasing healthy food and beverages, online use; changing the type of gadget to access online services (Jílková, 2021); exploration of factors that consumers consider during the COVID-19 pandemic (Sehgal et al, 2021); understand consumer sentiment or need in buying 'what is enough' and its impact (Mehta et al, 2020); Changes in consumer preferences to choose retailers to shop for basic necessities. Especially in spending on fast moving consumer goods, bakery and groceries (Pathak et al, 2020); changes in cosmetic buying behavior among Indian working women during COVID 19-19.…”

Section: Discussion Of Theoretical and Empirical Contributions To Con...mentioning

confidence: 99%

Meta Analysis of Consumer Behavior Changes During The Covid-19 Pandemic Research

Candrawati

Nuvriasari

2021

JSPI

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The aim of this study is (1) to analyse the development of consumer behaviour research during the Covid-19 pandemic (2) to identify theoretical and empirical contributions from the results of research on consumer behaviour during the Covid-19 pandemic. Co word analysis with VOS Viewer used to answer the first research objective, and quantitative analysis was used to answer the second research objective. The results show that the development of consumer behaviour research during the Covid-19 pandemic is mostly related to the exploration of changes in the types of needs, types of products and priorities of consumer needs during the Covid-19 pandemic. On the other hand, research that needs to be developed is changing online consumer purchasing decisions; Consumer buying behaviour is related to psychological factors, product choice (mainly fresh food ingredients and staple foods), Consistency in purchasing; consistency of changes in consumer habits; awareness and consideration of consumer risk and consumer behaviour during a pandemic. Fundamental theories used in this research include theory of Fear Appeal, Maslow, TAM and TPB. The results showed that there was a model development through the S-O-R computational decision tree ensemble model with Bagging.

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Section: Discussion Of Theoretical and Empirical Contributions To Con...mentioning

confidence: 99%

Meta Analysis of Consumer Behavior Changes During The Covid-19 Pandemic Research

Candrawati

Nuvriasari

2021

JSPI

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“…Consumers' shopping pattern toward buying has changed as compared to pre-COVID. Sanitization of commonly touched surfaces, hygiene packaging (Talapatra and Gaine, 2019;Peters-Texeira and Badrie, 2005) and other safety measures (Sehgal et al, 2021), are vital factors the consumers consider. Some precautions like good hygiene practices include washing hands, wearing masks, using sanitizer, avoiding gathering and maintaining six feet of physical distancing (Sheth, 2020).…”

Section: Factor Analysismentioning

confidence: 99%

Examining the role of saving and safety on the buying behavior: lessons from the Indian consumer's in COVID-19 crisis

Khanna¹,

Sehgal²,

Malviya³

et al. 2022

BIJ

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PurposeThe COVID-19 pandemic has transformed consumer buying behavior across the world. COVID-19 crisis brought a behavioral change in consumers' attitudes toward health, financial and social well-being. The current research work highlights the factors influencing consumer buying behavior during the COVID-19 pandemic considering saving and safety perspectives.Design/methodology/approachThis study attempts to understand the gap in buying behavior with reference to saving and safety. Survey-based study was conducted during the second phase of COVID-19, and the respondents were those who lived in highly affected COVID cities in India. Exploratory factor analysis and multiple regression analysis were carried out for testing the hypotheses.FindingsSeven factors became the prominent factors in consumer buying patterns during the pandemic. Consumers in the times of COVID-19 pandemic spend only on essential items as compared to nice-to-have and non-essential items.Research limitations/implicationsRespondents considered in the research were millennials aged 25–40. The current research is limited to specific geographic location.Practical implicationsThe study assessed how savings and safety influence consumer buying behavior. The 2S framework model for consumer buying behavior during pandemic has been developed. The findings of the study provides a road map to the companies, policy makers, managers and consumers in understanding the consumer buying behavior during pandemic.Originality/valueThe current research work observe the changes in the behavioral patterns of consumers in the context of 2S framework, i.e. saving and safety. This study offer novel contribution as there is no available literature that examined the saving and safety aspects together for consumer buying behavior during crisis.

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“…Beliefs, values and behaviors evolve because of both good and bad experiences (He and Harris, 2020). While the increased online consumption of products may be coming to an end as the COVID-19 crisis recedes (Kirk and Rifkin, 2020), this crisis will have a considerable impact on consumers' long-term behaviors (Sehgal et al, 2021). This study proposes a conceptual framework that examines (1) whether the CSR factor of in-kind charitable contributions enhance consumers' attributions of CSR to intrinsic motives and (2) whether consumers' attribution of CSR to intrinsic motives affects brand-self connection and it is contingent on cultural moderators of self-transcendence and conservation.…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Global retailers' CSR initiatives during COVID-19 crisis: a cross-cultural examination

Ahmad

Battisti

Akhtar

et al. 2023

IMR

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PurposeThis study develops a conceptual framework to examine (1) whether global retailers' CSR actions in the form of in-kind charitable contribution affect consumers' attribution of CSR to intrinsic motives, (2) whether consumers' attribution of CSR to intrinsic motives affects brand-self connection and (3) whether the cultural factors of self-transcendence and conservation moderate the relationship between consumers' attribution of CSR to intrinsic motives and brand-self connection.Design/methodology/approachData are collected from two culturally diverse countries, the US and China, each of which managed the pandemic in different ways. Before hypothesis testing, the invariance of measures is established. To measure differences between the groups, a multi-group analysis is conducted.FindingsGlobal retailers' in-kind charitable contribution is a significant drivers of consumers' attribution of CSR to intrinsic motives, and attribution of CSR to intrinsic motives has a positive effect on consumer brand-self connection. Both of the cultural values, self-transcendence and conservation, moderate the relationship between attribution of CSR to intrinsic motives and brand-self connection. Self-transcendence is a strong moderator in China, whereas conservation moderates strongly in the US. All of the relationships differ significantly between the groups (US versus China).Originality/valueTo the best of our knowledge, this is the first study to investigate empirically the role of in-kind charitable contribution in creating an attribution of CSR to intrinsic motives that eventually leads to strong brand-self connection in the COVID-19 context. The study provides novel insights into how consumer behavior differs across two significantly different cultures with regard to COVID-19-related CSR. The findings help international marketers manage uncertainties and crisis and to design their CSR-based marketing programs and develop positioning strategies across cultures.

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Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic

Cited by 15 publications

References 30 publications

Meta Analysis of Consumer Behavior Changes During The Covid-19 Pandemic Research

Meta Analysis of Consumer Behavior Changes During The Covid-19 Pandemic Research

Examining the role of saving and safety on the buying behavior: lessons from the Indian consumer's in COVID-19 crisis

Global retailers' CSR initiatives during COVID-19 crisis: a cross-cultural examination

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