Shopping on Social Media for a Cosmetic Surgeon? The Impact that Truth in Advertising Laws Have Had on Who Is Behind the Most Popular Social Media Accounts That Are Advertising Cosmetic Surgery Practices

Background: This study explores the dynamic changes in plastic surgery practices, focusing on the growth rates across different subcategories, particularly highlighting the trends in the United States. Objectives: To analyze evolving trends in plastic surgery using statistical methods, providing insights into the changes and growth patterns in various segments over time. Materials and Methods: Utilizing data from 2005 to 2019 from the American Society of Plastic Surgeons, the authors, conducted a comprehensive statistical analysis using the SPSS program to investigate trends in plastic surgery procedures. Results: Our analysis revealed no significant differences in year-on-year growth rates between cosmetic and reconstructive surgery. However, in reconstructive surgery subcategories, maxillofacial surgery showed the highest mean growth rate at 11.61%, though this was not statistically significant. In cosmetic minimally invasive procedures, soft tissue filler injections and botulinum toxin A injections experienced notably higher growth trends compared with microdermabrasion. Conclusion: The findings suggest that practitioners considering a career in plastic surgery should not focus solely on choosing between reconstructive and cosmetic surgery. Recognizing substantial growth in cosmetic minimally invasive procedures, especially botulinum toxin A injections and fillers, is vital for making informed career decisions.

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Shopping on Social Media for a Cosmetic Surgeon? The Impact that Truth in Advertising Laws Have Had on Who Is Behind the Most Popular Social Media Accounts That Are Advertising Cosmetic Surgery Practices

Cited by 3 publications

References 2 publications

Infective complications of cosmetic tourism: A systematic literature review

Infective complications of cosmetic tourism: A systematic literature review

To what extent is oral and maxillofacial surgery educational content posted on Instagram?

Trends in American Plastic Surgery Procedures (2005–2019): Observing the Growth Rate of Maxillofacial Surgery and Cosmetic Minimally Invasive Procedures in ASPS Data

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