Abstract:James P. Nehf, Shopping for Privacy Online: Consumer Decision-making Strategies and the Emerging Market for Information Privacy, 2005 Ill. J. L. Tech. & Pol'y 1Studies show that individuals are concerned about database privacy, yet they seldom make privacy a salient attribute when deciding among competing alternatives. Although privacy policies are present on many websites, web users rarely bother to read them. This paper explores why this is so. The author identifies rational reasons why web users do … Show more
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