2006
DOI: 10.1016/j.emj.2006.05.004
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Shopping for Buyers of Product Development Expertise:

Abstract: This paper draws upon the strategy literature to provide a number of insights into what constitute the critical external drivers influencing strategy and the nature of the internal resources firms require to sustain their competitive advantage. The paper reviews the marketand resource-based views of the firm and argues that the activities of buyers directly and indirectly contribute to the innovation process of a firm as 'signallers', 'revealers' and 'collaborators'. Examples are drawn from the video games ind… Show more

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Cited by 33 publications
(27 citation statements)
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References 34 publications
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“…All three countries demonstrate the weakness of the development studios’ position compared with that of publishers. This typical structure of the video game industry is confirmed by other studies in Germany (Bouncken and Müller‐Lietzkow ) and the UK (Grantham and Kaplinsky ; Readman and Grantham ). Cases in which German, Swedish or Polish studios have successfully entered into the international market are exceptions, while those that they seek to conquer confined market niches are the rule.…”
Section: Empirical Results: How National Institutions Mattersupporting
confidence: 80%
See 1 more Smart Citation
“…All three countries demonstrate the weakness of the development studios’ position compared with that of publishers. This typical structure of the video game industry is confirmed by other studies in Germany (Bouncken and Müller‐Lietzkow ) and the UK (Grantham and Kaplinsky ; Readman and Grantham ). Cases in which German, Swedish or Polish studios have successfully entered into the international market are exceptions, while those that they seek to conquer confined market niches are the rule.…”
Section: Empirical Results: How National Institutions Mattersupporting
confidence: 80%
“…In this regard, publishing companies and global hardware producers, both of which are key players in the video games industry, have power over essential resources and entry barriers in this sector, for example financing development staff and controlling access to technical systems in the case of licence fees for certain console types (cf. Bouncken and Müller‐Lietzkow ; Grantham and Kaplinsky ; Readman and Grantham ). The GVC approach is thus of value because it highlights the development studios’ lack of bargaining power in relation to that of publishers and the standard‐setting capacity of international hardware producers (see Gereffi et al .…”
Section: National Institutions Industry Specifics and Transnational mentioning
confidence: 99%
“…Another possible development for this research could relate to patterns of financing and accessing resources for companies operating in the industry, other than further investigate the intrinsic organisational attributes of each company. For instance, evidence gathered from other studies (Grantham and Kaplinsky, 2005;Readman and Grantham, 2006) suggests that developing companies face smaller challenges compared to publishers or hybrid companies.…”
Section: Resultsmentioning
confidence: 99%
“…In addition to trying to influence downstream selections, upstream selectors make production decisions that anticipate preferences among downstream selectors (Negus ). Downstream selectors may also signal their preferences in ways designed to affect decisions made by upstream selectors (Readman and Grantham ).…”
Section: Product−market Characteristicsmentioning
confidence: 99%
“…In addition to trying to influence downstream selections, upstream selectors make production decisions that anticipate preferences among downstream selectors (Negus 1993). Downstream selectors may also signal their preferences in ways designed to affect decisions made by upstream selectors (Readman and Grantham 2006). 4 Payola means 'incentives -monetary or otherwise -offered by selected (in our case, the record companies) to selectors (in our case, the DJs) to cause the selectors to favor the products of these selected' (Mol and Wijnberg 2007).…”
Section: Gatekeepingmentioning
confidence: 99%