Shopping cues: Conceptualization, scale development, and validation

Abstract

This article provides a conceptualization that encompasses the essence of shopping cues while offering consistency with the literature on the related construct. Using the construct definition as a basis, we develop and validate a higher-order (second-order) scale for shopping cues. The scale development process begins with construct definitions and is followed by a four-phase procedure: (1) qualitative exploration of relevant dimensions and items, (2) incorporation of qualitative findings with the established literature, (3) scale development, and (4) establishment of nomological validity. Empirical results reveal that the scale has sound psychometric properties and demonstrates its unique position in relation to established shopping-cue constructs. This article advances knowledge in the emerging literature on shopping cues (through a qualitative study) and redefines and improves the shopping-cue construct (through a quantitative study). Applying the scale in retail marketing practice offers a new way for retail managers to manage cues, enhance shoppers’ experiences, and increase demand.

An impetus for the research paradigm of corporate citizenship and customer loyalty: imprints from scale construction

“…A three-step systematized scale-construction methodology (Churchill, 1979) was employed, considering the prevailing scale-construction practices (Ahmed and Ting, 2020;Piha et al, 2021) as well. First, items were developed after extensive reviews, then the primary scale was refined and at last, it was validated (Quoquab et al, 2019).…”

“…A three-step systematized scale-construction methodology (Churchill, 1979) was employed, considering the prevailing scale-construction practices (Ahmed and Ting, 2020; Piha et al. , 2021) as well.…”

Impulse Buying: How Generation Z's Enjoyment of Shopping Affects Their Fashion Buys

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Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020

“…Even though the open vs closed kitchen setting (as a circumstantial cue) has been investigated by Byun and Jang (2018), many other circumstantial cues, such as employee outfits, decoration, music choice, or other design-related cues have not been investigated in depth, mainly due to the challenges in the identification of the cause of the service related to the circumstantial cues chosen. However, researchers have examined circumstantial cues in retail contexts (both brick and mortar and online); their findings on how the availability of such cues can influence consumers' decision processing, emotions, judgements, and in-store experience have been validated across two decades (Ahmed and Ting, 2020, Turley and Milliman, 2000, Krishna and Morrin, 2007.…”