Shoppers in Cyberspace: Are They From Venus or Mars and Does It Matter?

Dholakia, Ruby Roy; Chiang, Kuan-Pin

doi:10.1207/153276603768344889

Cited by 45 publications

(29 citation statements)

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“…(2002) noted that men were 2.4 times more likely than women to shop online. Dholakia and Chiang (2003) also found that men are more likely to participate in online shopping than women due to the characteristics of online shopping associated with computer technology. However, other research indicated that female consumers are more likely to buy such items as home furnishings, apparel and jewellery online, and are an important online shopper segment for these items (Allen, 2001; Chiger, 2001; Elkin, 2001; Shop.org, 2002).…”

Section: Gendermentioning

confidence: 98%

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

Seock

Bailey

2007

Int J Consumer Studies

220

162

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Using the data collected from a survey of 1277 US college students, this study investigated college students' shopping orientations, and examined the relationships between their shopping orientations and searches for information about and purchases of apparel products online and the differences between male and female students in their shopping orientations, online information searches and purchase experiences. Seven shopping orientation constructs were identified: shopping enjoyment, brand/fashion consciousness, price consciousness, shopping confidence, convenience/time consciousness, in‐home shopping tendency and brand/store loyalty. Results showed that participants' shopping orientations were significantly related to their searches for information about and purchases of apparel items online. In addition, male and female participants showed significant differences in their shopping orientations, online information searches and purchase experiences. This study provided suggestions for apparel e‐tailors to develop effective marketing strategies to reach their target market, for consumer educators and for educators in the retail merchandizing area to prepare their students for future careers.

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Section: Gendermentioning

confidence: 98%

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

Seock

Bailey

2007

Int J Consumer Studies

220

162

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“…Social identity refers to a user's self-esteem and commitment to groups (Dholakia et al, 2003;Yujong, 2008;Kwon and Wen, 2009). People often recognize habitual and personal boundaries of others when working in different organizational departments, or when introducing new family members to friends and co-workers.…”

Section: Social Identitymentioning

confidence: 99%

Online experiences and virtual goods purchase intention

2012

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Purpose -The purpose of this paper is to examine the effects of interactive and social features on users' online experiences and their purchase intention of virtual goods from a social network site. Design/methodology/approach -A banner with a hyperlink that connected to the author's web survey was posted on the homepage of Facebook. Of the 258 responses returned, 176 were fully completed. Measurement items were adapted from previous literature. Structural equation modeling (SEM) was used to evaluate the research model and hypotheses testing. Findings -The results of an empirical study supported the use of the stimuli-organism-response (S-O-R) model in a social networking site and showed how environmental features should be incorporated to enhance users' online experiences and purchase intentions. Specifically, social identity showed the strongest influence on involvement and flow. More specifically, affective involvement showed the greatest influence on purchase intention compared to flow and cognitive involvement. Practical implications -The relative importance of both interactivity and social identity in platform features in shaping consumers' online experiences should not be ignored. The author suggests online games or apps. Additionally, platform providers should advance social identity features that show a strong positive impact on users' online experiences. Originality/value -With the proliferation of online social gaming, there is growing evidence for virtual goods consumption; however, relatively few studies have discussed this phenomenon. This paper draws on hypotheses from environmental psychology; specifically, users' intentions to purchase are modeled on user responses to the online stimuli of a Web platform and the online experience that such an environment elicits.

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“…This seems to stem from the fact that the traditional division of labour at home called for the man, the husband and father, to be the breadwinner while the woman, the wife and mother, was expected to take care of the family and the home. Both men and women associate shopping with feminine activity or consider it a 'female-typed task' (South and Spitze, 1994;Firat and Dholakia, 1998;Dholakia and Chiang, 1999). In spite of the fact that gender roles in other walks of life have stretched as a result of women being employed outside the home, women continue to be the principal buying agents for the majority of families (Lunt and Livingstone, 1992;Miller, 1998;Alreck and Settle, 2002).…”

Section: Introductionmentioning

confidence: 99%

Do men and women really shop differently? An exploration of gender differences in mall shopping in India

Kuruvilla¹,

Joshi²,

Shah³

2009

Int J Consumer Studies

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‘Men Buy and Women Shop’ proclaims a new Wharton Research on shopping habits of the American consumer (2007). There is found to be considerable difference in the way men and women shop in the West. Is this true across cultures? Indian retailing is generating considerable interest within the country and abroad. India has been rated as the fifth most attractive emerging retail market and was ranked first in a Global Retail Development Index of 30 developing countries drawn up by A T Kearney. Organized retail, best represented by the mushrooming malls, has come to play a defining role in building and supporting this veritable base of retail consumers. Therefore, it is of utmost interest to retailers and academia alike to understand the consumer dynamics behind the newly evolving consumption culture. This study explores mall‐shopping habits in India and attempts to identify and contrast possible differences between genders using a sample of 2721 mall consumers across seven cities. While the findings suggest that in India there are significant differences in shopping behaviour that can be ascribed to gender, there are fundamental questions about stereotyping of shopping as a feminine activity. To do this, discriminant analysis has been used to study whether shopping orientation and mall‐shopping attitudes can discriminate between male and female shoppers.

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Shoppers in Cyberspace: Are They From Venus or Mars and Does It Matter?

Cited by 45 publications

References 0 publications

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

Online experiences and virtual goods purchase intention

Do men and women really shop differently? An exploration of gender differences in mall shopping in India

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