Shopee: How Does E-commerce Platforms Affect Consumer Behavior during the COVID-19 Pandemic in Malaysia?

Abstract

Shopee is the largest e-commerce platform in Southeast Asia, continued to grow in Shopee users during the covid-19 outbreak. The Shopee platform not only facilitates consumers to purchase essential items during the pandemic, but it also assists sellers in showcasing their products and ultimately achieving online shopping success after offline stores were forced to close. Shopee provides a simple and convenient interface for customers to have a better online shopping experience. This study aims to examine how Shopee as an enormous e-commerce platform affects consumer behavior during the Covid-19 pandemic in Malaysia. A total of 100 Shopee users from Malaysia participated in this survey. The data is collected through an online questionnaire survey. The findings depicted that perceived usefulness is the most factor affected consumer behavior. Interestingly, we discovered that perceived price did not significantly influence consumer behavior. The findings provide new insights into user perceptions of Shopee and contribute to consumer behavior.

Tren Belanja Online Wanita Gen-Z: Eksplorasi Faktor-Faktor di Balik Dominasi Wanita Gen-Z pada Platform Shopee Menggunakan Model UTAUT2

“…6, No. 1 (2024) 184-196 185 yang lebih aman dan praktis, menjelaskan mengapa Shopee mampu mempertahankan dominasinya dengan efektif [4]. Hasil laporan tersebut dapat dilihat pada Gambar 1.…”

Pengaruh Penilaian Produk dan Testimoni Pelanggan terhadap Keputusan Pembelian di Platform E-commerce Bukalapak di Indonesia

“…Pertumbuhan platform e-commerce seperti Bukalapak didorong oleh beberapa faktor seperti kemajuan infrastruktur teknologi informasi dan komunikasi, sistem pembayaran digital, dan mekanisme pengiriman (Kang & Ramizo, 2022). Platform -platform ini tidak hanya memudahkan konsumen untuk mengakses produk dan layanan, tetapi juga memberikan peluang baru bagi para pelaku usaha untuk memperluas jangkauan mereka dan memasuki pasar-pasar baru (Wong et al, 2023).…”

“…Selama pandemi COVID-19, platform e-commerce seperti Shopee telah memainkan peran penting dalam membentuk perilaku konsumen, karena mereka menyediakan cara yang nyaman dan aman bagi konsumen untuk membeli barang-barang penting saat toko offline tutup (Wong et al, 2023). Pergeseran dalam perilaku konsumen ini telah menyebabkan peningkatan fokus pada kegunaan yang dirasakan dari platform e-commerce, serta kebutuhan bisnis untuk menyesuaikan strategi mereka untuk memenuhi perubahan preferensi pelanggan mereka (Wong et al, 2023).…”

Digital Transformation of Agricultural Products Purchasing: From the Perspective of Short Videos Live-Streaming

“…The competition between different e-commerce platforms has grown increasingly fierce in the e-commerce sector. The convenience of shopping and the variety of purchasable products are becoming increasingly popular among consumers [2]. With the development of technology, E-commerce platforms' purchasing experiences have steadily fallen short of consumers' needs for ease and variety.…”