This research aims to provide a model for SMEs to address needs and expectations of specific target groupssuch as elderly, obese, disabled, or diabetic persons -to customise functional and fashionable clothes and footwear of high quality, affordable price and eco-compatible. This will be achieved by the development of a new framework for the textile, clothing and footwear industry (TCFI) based on methods and tools for (co-)design, development, configuration, production, and distribution of small order quantities in collaborative networks. The aim of this paper is to describe the reference model depicting its structure and the related tools for collaborative networks enabling products to stay as long as possible digital in order to be produced on-demand.