Shelter in Place, Connect Online: Trending TikTok Content During the Early Days of the U.S. COVID-19 Pandemic

Unni, Zoya; Weinstein, Emily

doi:10.1016/j.jadohealth.2021.02.012

Cited by 28 publications

(21 citation statements)

References 14 publications

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“…When considering TikTok, which enables hashtags, mentions, and polls, the selection of metrics becomes relevant [42]. In most cases, short-form video content has been analyzed based on the impact of technological features designed and implemented by fellow creators.…”

Section: Discussionmentioning

confidence: 99%

Driving Factors and Moderating Effects Behind Citizen Engagement With Mobile Short-Form Videos

2022

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Mobile short-form video entertainment enables mainstream public sites to expedite the dissemination of essential information, increase transparency, and maintain trust among decision-making bodies. In view of these benefits, it is necessary to understand the mechanism of citizen engagement with short-form videos using social media almetrics. The purpose of this study is to delineate the driving factors and moderating effects of large-scale interactive participation in TikTok's public accounts committed to sustainable poverty alleviation, a grand challenge that spreads quickly on the official agenda. Specifically, this study estimates negative binomial models based on the complete set of videos, released between 2018 August (the earliest date available) and September 2021, in poverty-striken provinces. The results show that appropriate combinations of common themes, music genres, and sentiment values can strengthen the involvement and awareness of short-form video entertainment. It serves as convincing proof that 1) content related to human resource development and public policies stimulated the highest level of citizen engagement, and it exceeded all other categories by a large margin; 2) the moderating roles of sentiment values could be partially confirmed across the common themes and music genres; and 3) while being moderated, popular and epic music could either arise or weaken citizen engagement under the topical series, but the benefits of containing these genres were not limited to performance.

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Section: Discussionmentioning

confidence: 99%

Driving Factors and Moderating Effects Behind Citizen Engagement With Mobile Short-Form Videos

2022

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“…TikTok videos often relate to trends that flare up either around features and filters provided by the app, or around performative elements and memes that are often based on sounds or music (Zulli & Zulli 2020). Trends also largely reflect on current events of social, political, or pop-cultural nature or feature viral phenomena that require contextual social media knowledge (Unni & Weinstein, 2021). This means TikTok presents a forum for especially young people to voice their opinions or document their everyday life experiences in creative ways (Vaterlaus & Winter, 2021;Zeng & Abidin, 2021).…”

Section: Platform Characteristics Of Tiktokmentioning

confidence: 99%

Struggle for Strategy. Presence, Practices, and Communicative Strategies of Legacy News Providers on TikTok

Klug

Autenrieth²

2022

Preprint

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Social media platforms are experiencing increased significance as providers of news content with Tik Tok acting as trendsetter for short audiovisual presentation strategies. For this study, we created a worldwide database of more than 1,300 news provider accounts on TikTok. Based on this database, we analyze the presence, information practices, and communicative strategies of legacy print and television news providers on TikTok for Germany, Switzerland, Austria and the United States. We identify two distinct strategies of legacy newspapers on TikTok: branding through generic TikTok content, and adapting journalistic content for the platform specifics of TikTok. Furthermore, we identify three main audiovisual modes of news presentation on TikTok. We conclude that successful news presentation on TikTok is based on adaptation of newsworthy content to TikTok’s specific platform logics and trends.

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“…(A)ctive on Social Media : Prior research suggests that exposure to misinformation on social media reduces vaccination intent [ 4 ]. Furthermore, adolescents spend considerable time on social media, and research suggests that many discuss COVID-19 on the social media platform TikTok [ 5 , 6 ]. Correcting health misinformation on social media—particularly by experts—may be effective in reducing the belief of health misinformation [ 7 ].…”

Section: The Abcs For Adolescent Covid-19 Vaccine Communicationmentioning

confidence: 99%

COVID-19 Vaccines for Adolescents: Leveraging the ABCs of Communication

Hoffman

Wolynn²,

Sidani

2021

Journal of Adolescent Health

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Shelter in Place, Connect Online: Trending TikTok Content During the Early Days of the U.S. COVID-19 Pandemic

Cited by 28 publications

References 14 publications

Driving Factors and Moderating Effects Behind Citizen Engagement With Mobile Short-Form Videos

Driving Factors and Moderating Effects Behind Citizen Engagement With Mobile Short-Form Videos

Struggle for Strategy. Presence, Practices, and Communicative Strategies of Legacy News Providers on TikTok

COVID-19 Vaccines for Adolescents: Leveraging the ABCs of Communication

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