Shelf Life Date Extension of Fresh-Cut Salad: A Consumer Perspective

Stranieri, Stefanella; Baldi, Lucia

doi:10.1080/10454446.2017.1266545

Cited by 21 publications

(29 citation statements)

References 44 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…These results confirmed findings highlighting the higher impact of healthiness attributes on motives or WTP of functional food choice [5,24,27] and, more generally, of food categories [48,49]. Low price, taste, and health food attributes are usually seen as better driving food choices compared to environmental ones, because they rely on egoistic motives rather than altruistic ones [40,50,51]. Similarly, in the organic food category, a large body of literature shows that motives for the purchase of organic products are linked mainly to taste and health attributes, and less to environmental aspects [50,52,53].…”

Section: Discussionsupporting

confidence: 79%

Relationships Between Health and Environmental Information on the Willingness to Pay for Functional Foods: The Case of a New Aloe Vera Based Product

et al. 2019

Self Cite

View full text Add to dashboard Cite

There is an increasing interest in healthy and sustainable product characteristics. Consumers determine their dietary intake and frame production systems with their choices. However, little is known about the relationships between health and environmental information in influencing these choices, especially when considering functional foods. This study assessed the influence of health-related and environmental-friendliness-related product information on the willingness to pay (WTP) for functional foods. To this end, a WTP elicitation experiment was set up using a jam-like fruit compote enriched with Aloe vera gel. Participants were provided with different messages related to the health and environmental benefits of Aloe vera products, and were also asked to taste the product. Results indicated that providing new information significantly increased the WTP for the enriched compote. This increase was significant for both health and environmentally based benefits, with the health message leading to a higher WTP. Combining health and environmental messages produced an additive effect on WTP which was independent of the sequential order in which the two messages were given. Results contrasted the view that health messages are the main drivers of WTP, and open a broader range of communication in terms of marketing strategies and sustainable policy objectives.

show abstract

Section: Discussionsupporting

confidence: 79%

Relationships Between Health and Environmental Information on the Willingness to Pay for Functional Foods: The Case of a New Aloe Vera Based Product

et al. 2019

Self Cite

View full text Add to dashboard Cite

show abstract

“…MP vegetables are a healthy convenience food that falls in the categories of convenience food proposed by Geeroms et al (2008) and Brunner et al (2010). Minimally processed fruit and vegetables represent an interesting market because even with their limited market share, the demand for such products is growing at a very fast and steady pace (Baselice et al, 2017;Nassivera and Sillani, 2017;Stranieri and Baldi, 2017;van Rijswick, 2010). The focus of the study is on vegetables as they constitute by far the larger part of the volume of such products (about 90% according to Rabobank data (van Rijswick, 2011)).…”

Section: Introductionmentioning

confidence: 99%

Trust to Go Green: An Exploration of Consumer Intentions for Eco-friendly Convenience Food

Ricci

Banterle

Stranieri

2018

Ecological Economics

Self Cite

154

123

View full text Add to dashboard Cite

Interest in food products with eco-friendly characteristics and certifications has grown in recent decades. Consumers are also increasingly demanding ready-to-eat products, especially in urban environs, where modern lifestyles tend to limit their available time. Understanding the proenvironmental behaviour of convenience food consumers is particularly challenging because there is often a contradiction between eco-friendly behavioural intent and time constraints imposed by modern lifestyles in large cities. It is not clear to what extent information labels on such products are trusted by consumers and considered when making food choices. This study aims at contributing to the debate investigating the determinants influencing consumer purchase intention, focusing on minimally processed vegetables labelled with integrated-pest-management standards. More specifically, the analysis investigates the role consumer trust plays in consumer intention to buy such products. The conceptual framework builds on and extends the theory of planned behaviour. The analyses are based on face-to-face interviews in a large European city (Milan, Italy). Data were analysed by means of structural equation modelling. Results confirm the important role of consumer trust, which positively affects attitudes towards the purchase of convenience food with eco-friendly attributes, and negatively affects consumer concerns around agricultural practices in relation to environmental and health impacts.

show abstract

“…According to the United Fresh Produce Association and the Food and Drug Administration [1], fresh-cut fruit and vegetable products are defined by being minimally processed (already washed, cut, mixed and packaged) and ready for consumption [2]. These products, particularly fresh-cut salads in a bag (FCS), are a significant example of innovation and successful integration between agriculture and the food industry, focused on the satisfaction of the modern consumer and lifestyle [3,4,5]. The high variety of fresh-cut vegetables on the market allows the consumer to differentiate their choices, combining in a single product genuineness with ease of use—all traits well aligned with the modern food consumption trends of “healthy” and “time for money/time saving” [6,7,8].…”

Section: Introductionmentioning

confidence: 99%

“…and opportunely cut (in wedges, slices, cubes) produce, or complete meals sold in single-dose containers equipped with forks for eating out. The evolution of food technology has been applied both to the cultivation phase in the field, and to post-harvest management (e.g., for shelf-life prolongation) and has resulted in products offering effective services (convenience food) together with marked freshness traits, and organoleptic and sensorial characteristics unchanged with respect to the fresh product [5]. For example, the improvement of packaging technologies has allowed the development of more sustainable and practical solutions [9] enabling the consumption of these products outside the home, such as in the workplace and while traveling.…”

Section: Introductionmentioning

confidence: 99%

Consumer Attitudes and Preference Exploration towards Fresh-Cut Salads Using Best–Worst Scaling and Latent Class Analysis

Massaglia

Merlino

Borra

et al. 2019

Foods

View full text Add to dashboard Cite

This research explored the preferences and buying habits of a sample of 620 consumers of fresh-cut, ready-to-eat salads. A best–worst scaling approach was used to measure the level of preference stated by individuals regarding 12 attributes for quality (intrinsic, extrinsic and credence) of fresh-cut salads. The experiment was carried out through direct interviews at several large-scale retail outlets in the Turin metropolitan area (north-west of Italy). Out of the total number of questioned consumers, 35% said they did not consume fresh-cut salads. On the contrary, the rest of the involved sample expressed the highest degree of preference towards the freshness/appearance attribute, followed by the expiration date and the brand. On the contrary, attributes such as price, organic certification and food safety did not emerge as discriminating factors in consumer choices. Additionally, five clusters of consumers were identified, whose preferences are related both to purchasing styles and socio-demographic variables. In conclusion, this research has highlighted the positive attitude of consumers towards quality products backed by a brand, providing ideas for companies to improve within this sector and implement strategies to answer the needs of a new segment of consumers, by determining market opportunities that aim to strengthen local brands.

show abstract

Shelf Life Date Extension of Fresh-Cut Salad: A Consumer Perspective

Cited by 21 publications

References 44 publications

Relationships Between Health and Environmental Information on the Willingness to Pay for Functional Foods: The Case of a New Aloe Vera Based Product

Relationships Between Health and Environmental Information on the Willingness to Pay for Functional Foods: The Case of a New Aloe Vera Based Product

Trust to Go Green: An Exploration of Consumer Intentions for Eco-friendly Convenience Food

Consumer Attitudes and Preference Exploration towards Fresh-Cut Salads Using Best–Worst Scaling and Latent Class Analysis

Contact Info

Product

Resources

About