“…On the one hand, ever improving and increasingly prevalent digital communication technologies, the worldwide web, and social media platforms foster an always-on, always-connected communication practice, in both our private and professional lives. Such constant connectedness has contributed to the blurring of the boundaries between the private, public, personal, and corporate spheres: Employees and external stakeholders can engage in instantaneous, two-way communication with organizations (Beers-Fägersten, 2015; Creelman, 2015), many communication channels are beyond the control of an organization yet have a profound influence on its functioning (e.g., semiprofessional blogs, employee Twitter accounts, or community-initiated fan pages), and leading corporate personae are expected to share insights into their personal lives to increase trust toward the brands they represent (Girginova, 2015). This shifting relationship between organizations and their internal and external stakeholders has inevitably brought about a shift in communication practices in business.…”