#SheBelieves: the use of Instagram to frame the US Women’s Soccer Team during #FIFAWWC

Pegoraro, Ann; Comeau, Gina S.; Frederick, Evan L.

doi:10.1080/17430437.2017.1310198

Cited by 54 publications

(28 citation statements)

References 34 publications

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“…More recently, researchers have explored the representation of women athletes on visual platforms such as Instagram and Snapchat. Findings here point to a significant shift in these spaces, whereby women have ownership over their self-presentation and can start to challenge dominant gender stereotypes (Pegoraro, Comeau and Frederick 2017;Guerin-Eagleman and Burch 2016). Reichart Smith and Sanderson (2015) identified that when given control, female athletes are: "taking the opportunity to buck the trend of visual representations and present themselves as athletes first, females second" (354).…”

Section: Studies In Online Spacesmentioning

confidence: 81%

“…Despite increasing rates of participation and performance, globally persistent patterns in research continue to highlight disproportionate levels of reporting between male and female athletes in sports media (Bernstein 2002;Boyle 2009;Bruce 2016;Duncan, Messner and Willms 2005;Harris and Clayton 2002;Lumby, Caple and Greenwood 2009;Messner and Cooky 2010;Messner, Duncan and Cooky 2003;Pegoraro, Comeau and Frederick 2017;Phillips 1997;and Toohey 1997). As Tofoletti (2016) notes, the representation of women athletes can loosely be divided into research that surveys the quantity of coverage or the quality and subsequent representation of women across multiple forms of media.…”

Section: Literature Reviewmentioning

confidence: 99%

“…When women do receive coverage through traditional media channels, their portrayal persistently proves to be gendered and laden in equalities (Pegoraro, Comeau and Frederick 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

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Twitter, Team GB and the Australian Olympic Team: representations of gender in social media spaces

Litchfield

Kavanagh

2018

Sport in Society

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Twitter is used by athletes, sporting teams and sports media to provide updates on the results of sporting events as they happen. Unlike traditional forms of sports media, online sports media offers the potential for diverse representations of athletes. The current study examined gender in social media coverage of the 2016 Olympic Games using a third wave feminist lens. The analysis focused on the Twitter pages of 'Team GB' and the 'Australian Olympic team' and the sports stories and images posted during the Rio Olympic Games. Despite a number of traditional differences in the ways that male and females were represented being present, such as the presence of 'active' images of male athletes accompanying sports stories and the presence of infantalization in the language used to represent female performers, this analysis demonstrated significant strides forward in terms of the quantity of coverage received by women in online spaces. It further highlights virtual platforms as dynamic spaces for the representation of women athletes.

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Section: Studies In Online Spacesmentioning

confidence: 81%

Section: Literature Reviewmentioning

confidence: 99%

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Twitter, Team GB and the Australian Olympic Team: representations of gender in social media spaces

Litchfield

Kavanagh

2018

Sport in Society

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“…14). Academic research of the social media platform includes studies of self-presentation by athletes (Geurin-Eagleman & Burch, 2016;Smith & Sanderson, 2015), how fans use the platform to engage with teams (Kim & Hull, 2017), and how the hashtag #SheBelieves was used to frame coverage of the U.S. Women's Soccer Team during the 2015 FIFA World Cup (Pegoraro, Comeau, & Frederick, 2017). Instagram use by organizations and companies has also been examined, including the degree to which Major League Baseball (MLB) teams demonstrate corporate social responsibility through the platform (Hull & Kim, 2016).…”

Section: Instagram and Social Sharingmentioning

confidence: 99%

“We Smoked a Gator!”: An Exploration of College Football Fans’ Instagramming of Food

Slavich

O'Hallarn

Morehead

2018

Journal of Intercollegiate Sport

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“…Likewise, Kim and Hull (2017) states that baseball team followers on Instagram engage more (with comments and likes) to posts related to sports issues than to those that have to do with social or business issues. Other recent studies focus on specific aspects such as the use of Instagram to challenge or reinforce gender stereotypes (Pegoraro et al, 2018) or strategies to attract Hispanic followers, in the case of baseball, through the use of language (Hull et al, 2018). S782 | 2019 | Proc4 | VOLUME 14 © 2019 University of Alicante As social media give new communication opportunities to athletes, increasingly decentralizing the control of information, this research purpose was to contribute to the understanding of athlete's communication on Instagram by focusing on the communication strategies of the Spanish Winter Olympic team during 2018, when the PyeongChang Olympic Games were held.…”

Section: Introductionmentioning

confidence: 99%

Spanish Winter Olympic athlete’s communication on Instagram

Abuín-Penas¹,

Martínez-Patiño²,

González³

2019

Journal of Human Sport and Exercise - 2019 - Spring Conferences of Sports Science

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Social media have become an increasingly popular tool for athletes to share content with their followers. This study's purpose was to contribute to the understanding of athlete communication on Instagram by focusing on the communication strategies of the Spanish Winter Olympic team during 2018, when the PyeongChang Olympic Games were held. Content analysis was performed on 990 Instagram posts collected through the Instagram Scraper tool, analysing a wide variety of data such as the number of likes and comments, the format of the publication, the use hashtags or the text of each post. The data was processed in Excel. Although the analysis is in process, some preliminary results can be provided. All the 13 athletes from the Spanish Olympic team who participated in the PyeongChang Olympic Winter Games use Instagram. His followers range from 1,413 by Imanol Rojoy to 259,432 by Javier Fernández. In 2018 they published on Instagram between 24 and 191 posts, a total of 990 contributions (90.61% of images and 9.39% of videos), which generated more than 2 and a half million likes and almost 40,000 comments. Findings from these preliminary results suggest that, in general, Instagram is revealed as an effective tool for Olympic athletes when it comes to generating visibility among their audiences and fan engagement increases during the celebration of an international mega event as the Olympic Winter Games. Relationship between interaction and the post type or resources usedRegarding the relationship between the post type and the interaction, it is verified that photos obtain similar average of likes, while, videos have received a higher average of comments.On the other hand, it has been observed that the posts that used hashtags (#) obtained a little higher average of likes, reaching an average of 2810,96 likes per post, compared to the posts that did not use hashtags, which obtained an average of 2306,65 likes. In this case the result is similar when it comes to the average of comments, the posts that used hashtags received an average of 41,34 comments, in comparison with the posts that did not use hashtags, which received an average of 34,96 comments.

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#SheBelieves: the use of Instagram to frame the US Women’s Soccer Team during #FIFAWWC

Cited by 54 publications

References 34 publications

Twitter, Team GB and the Australian Olympic Team: representations of gender in social media spaces

Twitter, Team GB and the Australian Olympic Team: representations of gender in social media spaces

“We Smoked a Gator!”: An Exploration of College Football Fans’ Instagramming of Food

Spanish Winter Olympic athlete’s communication on Instagram

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