“…[ 50 ] In simple shear flow, at high shear rates where viscous forces dominant (large Er ), the director was aligned in the flow direction, whereas at low shear rates (small Er ) where elastic forces are dominant, lyotropic chromonic liquid crystals were found oriented perpendicularly to the flow direction. [ 45,46 ] For pressure‐driven channel flows, such as the ones investigated in this work, where one characteristic velocity would determine the Er of the channel flow, [ 51 ] it is important to note that locally in the channel cross section there is a velocity gradient and as a consequence the shear rate varies locally. [ 52 ] Thus, near the channel walls, where the velocity gradients are high, viscous forces would be expected to dominate resulting in a director orientation in the flow direction.…”