Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through <scp>trust‐building</scp> and regulation

Marth, Sarah; Hartl, Barbara; Penz, Elfriede

doi:10.1002/cb.2075

Cited by 9 publications

(8 citation statements)

References 60 publications

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“…It, thus, provides a solid basis for a better conceptualisation of the provider's role following the actorcentric view. This systematic review also responds to the recent calls to investigate risk-related concerns of sharing-centric business models (Lu and Yi, 2023;Marth et al, 2022). Concerning RQ2, the synthesis of the research themes contributes to a fine-grained understanding of the negative impacts brought by sharing economy providers, hence, the scope for future advancements in the topic is identified.…”

Section: Theoretical Implicationsmentioning

confidence: 89%

“…2.1 Key concepts and theoretical background of the research Sharing economy platforms have spurred worldwide interest and activity in the last decade, bringing major economic, social and regulatory significance, and attracting significant research interest (Li et al, 2022;Marth et al, 2022;Zeng and He, 2023). The sharing economy, as an emerging peer-to-peer (P2P) trend, refers to activities based on online platforms that support the crowdsourcing of products or services and which provide viable alternatives to facilitate trade (Cheng, 2016;Pignot, 2023;Zeng and He, 2023).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The dark side of the sharing economy can include such aspects as power disparities, fairness, loyalty, exit barriers, data issues and service variability and reliability (Rana et al , 2023). Marth et al (2022) suggest that the sharing-based service contains a high level of uncertainty, as consumers need to share products or services with strangers. Wen and Siqin (2020) found that many platforms do not have sufficient financial and labour support to maintain the services and products regularly, leading to pricing problems and negative impacts on consumer utility.…”

Section: Literature Reviewmentioning

confidence: 99%

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Uncovering the dark side of the sharing economy from a provider’s perspective: a bibliometric systematic review

Wu,

Benson-Rea

2024

JBIM

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Purpose Despite a growing body of research focusing on the dark side of sharing economy development, arguments are fragmented and incomplete. This study aims to address the gap by integrating existing viewpoints based on a provider’s perspective. Design/methodology/approach This study conducted a bibliometric analysis using text mining and clustering algorithm techniques to measure the scope of scientific output on this topic and identify the main research themes. Findings Through the bibliometric analysis, this study developed an integrative framework based on the platform providers’ internal management issues and external conflicts with consumers, society, government regulations and traditional business. It also identified significant gaps within each research theme and proposed a future research agenda. Originality/value Sharing economy development has not yet been fully understood and regulated, leading to unprecedented challenges to existing business systems. The study addresses knowledge gaps and advances the understanding of the dark side of the sharing economy based on the provider’s internal management and interplay with external forces. It offers a roadmap for future research to advance understanding of the “hidden” dark side of the sharing economy.

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Section: Theoretical Implicationsmentioning

confidence: 89%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Uncovering the dark side of the sharing economy from a provider’s perspective: a bibliometric systematic review

Wu,

Benson-Rea

2024

JBIM

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“…Information privacy concern means consumers are concerned about the safety and security of their personal details (Marth et al, 2022; McCole et al, 2010). Especially on online platforms, consumers are very skeptical about sharing their personal and financial details (Shankar et al, 2021).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Should I adopt an integrated virtual clinic? A dual‐factor theory perspective

Shankar

Kumar

Yadav

et al. 2023

J of Consumer Behaviour

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This study investigates consumers' adoption intention toward the virtual clinic. The theory of planned behavior and status‐quo‐bias theory are used as underpinning theories to investigate the effects of enablers and inhibitors, respectively. Further, the mediating role of perceived values on the relationship between enablers, inhibitors, and adoption intention is also investigated. The study also investigates how mediating effect of perceived values varies at different levels of perceived information privacy concerns. The results of this study reveal that attitude, subjective norm, regret avoidance, inertia, and switching costs significantly influence the adoption intention toward virtual clinics. The study's findings will enrich technology adoption and online health literature, especially emerging literature related to the virtual clinic. The study helps healthcare service providers understand consumers' adoption intention of the virtual clinic.

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“…Pavlou (2003) proposed that behavioral as well as environmental uncertainty should be taken up collectively as consumers have overall expectations from the transaction process. Trust building measures influence risk perception in a way to increase likelihood of a user's adoption of online service (Marth et al, 2022). The present study extends the prior work and attempts to have deeper understanding of the role of PR in association with risk mitigating factors in determining behavioral intention to use MoST.…”

Section: Literature Reviewmentioning

confidence: 99%

Risk perception and adoption of digital innovation in mobile stock trading

Gupta

Dey

2023

J of Consumer Behaviour

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An increase in retail investors, trading platforms, and smartphones is facilitating digital transformation in stock trading. Investments in mobile‐centered digitalization by trading firms are rapidly becoming a source of competitive advantage. Distinctive psychological aspects involving risks, make stock trading a unique individual decision‐making behavior. The objective of the present research is to examine the determinants of retail investors' behavioral intentions (BI) for mobile stock trading (MoST). Across two studies using a mixed method approach we empirically test a framework comprising cognitive risk‐mitigation factors, perceived risk (PR), perceived financial cost (PFC), and technology acceptance model (TAM) constructs. The results indicate information quality, privacy, and security protection to mitigate the risk perception involved in trading on mobile platforms. Further, we report the mediation of PR in the relationship between the cognitive risk‐mitigating factors and BIs to adopt MoST. Moreover, we find PFC to moderate PR and the TAM constructs' relationship with BIs to adopt MoST. Our research has important theoretical contributions and managerial implications to understand digital adoption behavior by retail investors for MoST platforms.

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Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation

Cited by 9 publications

References 60 publications

Uncovering the dark side of the sharing economy from a provider’s perspective: a bibliometric systematic review

Uncovering the dark side of the sharing economy from a provider’s perspective: a bibliometric systematic review

Should I adopt an integrated virtual clinic? A dual‐factor theory perspective

Risk perception and adoption of digital innovation in mobile stock trading

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