Sharing Homes and Beds: Baptist-Bootlegger Coalitions and the Politics of Authenticity in the Regulation of Los Angeles's Short-Term Rental Markets

Abstract

Platform economy politics reflect a trend of corporations working with civic actors to achieve shared political goals, reconfiguring once adversarial relationships (e.g., management vs. labor, homeowners vs. tenants). Yet theories on urban politics and policymaking often do not account for such “Baptist-Bootlegger” coalitions (Smith and Yandle 2014; Yandle 1983). This article analyzes how the efforts of two competing Baptist-Bootlegger coalitions shaped the 2018 short-term rental (i.e., Airbnb, HomeAway) ordinance in Los Angeles, CA, USA. I argue that a subtly coordinated partnership of housing groups, neighborhood activists, and hotel market incumbents leveraged their individual authenticity and resources to successfully articulate a shared vision with policymakers. Conversely, an opposing coalition of short-term rental platforms and hosts more explicitly combined their efforts under an organizational framework that conflated economic and moral claims; this hybrid organizational identity was perceived as less authentic by policymaking audiences and precluded potentially more strategic forms of organizing.