Sharing Heritage through Open Innovation—An Attempt to Apply the Concept of Open Innovation in Heritage Education and the Reconstruction of Cultural Identity

Abstract

The topic of cultural heritage is the subject of many interdisciplinary studies. So far, these studies have focused on the issues of classifying particular types of heritage, their functions and benefits, components and determinants. However, relatively less attention was paid to the dimension of a methodical approach to education and rebuilding cultural identity through heritage. Meanwhile, generational changes, especially in the dimension of knowledge perception, indicate such a need. The aim of this article is to present the perspective of using open innovations in the transfer of cultural heritage used in shaping cultural identity and education. Our review and conceptual article is an attempt to draw attention to the problem of changes in the perception of cultural heritage by generations born in the era of the digital revolution and the need to take these changes into account in heritage education. Taking these conditions into account allowed the authors to develop a model for generating open innovation in the outside-in process and then to develop a model for making it available through the inside-out process. The role of education in this process was also emphasized.

Field Studies in Heritage Education: Assessing Impact on Tourism and Sustainability at Bujang Valley, Kedah, Malaysia

“…Thus, the way of field study among university students should be carried out to raise awareness in order to have a positive impact on the national education system. A study tour in a field study is an efficient learning method because it allows the participants to experience, know, and comprehend the processes that occur in real world work, which increases their knowledge and confidence [53,54]. Furthermore, history is thought to shape attitudes and enable participants to get knowledge and skills.…”