Sharing Economy and Corporate Social Responsibility: Systematic Literature Review

Tetrevova, Libena; Kopřiva, Jan; Zahorska, Alexandra

doi:10.3846/bm.2022.734

Cited by 2 publications

(2 citation statements)

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“…This economic model, encompassing businesses such as Uber and Airbnb, empowers everyday consumers to function as sellers (Narasimhan et al, 2017). This sector's significance is expanding, not just financially but also in terms of commodities, with an increasing number of participants willing to share or offer their idle assets (Bednarikova & Kostalova, 2021;Tetrevova et al, 2022;Ritch, 2019).…”

Section: Introductionmentioning

confidence: 99%

The Stranger Factor: How Familiarity Influences Sharing Behaviour across Generations

Pelech,

Dědková

2024

CEBR

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In the sharing economy, P2P platforms must identify the target audience for their marketing campaigns to spend their marketing budget effectively. The challenge is to convince those who are afraid of sharing with strangers. We analysed participant behaviour by testing whether people's willingness to participate differed depending on whether they shared with known or unknown people. Our study focused not only on sharing with strangers and exploring this phenomenon but also on sharing with people we know to verify that these people are generally willing to share idle assets. We defined four groups of sharing economy participants depending on whether they know the counterparty: (1) Active participants afraid of sharing with strangers, (2) Active participants indifferent, (3) Active participants prefer to share with strangers, and (4) Inactive participants. Generation Z will most likely supply their idle assets with strangers, while Generation Y does not mind who they share with. Generation X prefers to share with strangers but is also the most inactive. The demand side is more complicated: Generation Z does not care who they demand from, but other generations' preferences depend on the asset type. Again, Generation X is the most inactive. We assumed that a generational perspective is essential for P2P marketing mix settings. We summarise new findings not only from a theoretical but also from a practical perspective. Implications for Central European audience:We provide a new perspective on sharing idle assets in the context of sharing with strangers. We emphasize a generational perspective and use cluster analysis to define four groups of participants from the perspective of sharing with strangers. P2P platforms operating in the sharing economy can gain more insights into Czech customers' consumer behaviour depending on whether they know the counterparty. The results can also benefit managers in other Central European countries. The findings can also contribute to the theoretical knowledge of the sharing economy and its implications for reducing marketing costs.

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Section: Introductionmentioning

confidence: 99%

The Stranger Factor: How Familiarity Influences Sharing Behaviour across Generations

Pelech,

Dědková

2024

CEBR

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“…However, it is now expanding widely (Narasimhan et al, 2018) and defining an innovative model of the sharing economy using various kinds of new technologies (Acquier et al, 2017). This unprecedented growth can be attributed to significant technological advances (Cheng, 2016), changing user views on ownership of certain products or use of different services (Botsman & Rogers, 2010), promotion of a collaborative and sustainable society (Heinrichs, 2013;Tetrevova et al, 2019), demand for socially responsible behavior by economic entities (Jelinkova et al, 2021;Tetrevova et al, 2022), and the need for social connectivity among users (Schor & Attwood-Charles, 2017).…”

Section: Introductionmentioning

confidence: 99%

Public Opinion towards Sharing Economy Business Model

Tetrevova¹,

Zahorska²,

Kopřiva³

et al. 2023

Proceedings of the International Scientific Conference Hradec Economic Days 2023

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The importance of the sharing economy has been growing in recent years and it is now becoming an important segment of the global economy. Positive developments in this field are dependent on understanding the attitudes of the stakeholders in this business model. The aim of the article is to identify public attitudes towards selected general aspects of the sharing economy model using the Czech Republic as an example. Primary data were obtained via a questionnaire survey (N = 614) and processed using descriptive statistics tools.The study shows a relatively low level of familiarity among respondents with the concept of the sharing economy and the business model itself. However, the respondents do believe that the sharing economy model will replace traditional business models in the future. In the opinion of the respondents, neither a lack of ability and willingness to use information technology nor a lack of information hinder development of the sharing phenomenon.Respondents also do not believe that sharing is the preserve of young people.

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Sharing Economy and Corporate Social Responsibility: Systematic Literature Review

Cited by 2 publications

References 45 publications

The Stranger Factor: How Familiarity Influences Sharing Behaviour across Generations

The Stranger Factor: How Familiarity Influences Sharing Behaviour across Generations

Public Opinion towards Sharing Economy Business Model

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