Shared Wardrobes als Gegenbewegung zum Trend Fast Fashion

Ludin, Daniela; Wellbrock, Wanja; Müller, E.J.; Gerstlberger, Wolfgang; Barth, H; Fluhrer, Laura

doi:10.1007/978-3-658-34322-4_19

Cited by 1 publication

(4 citation statements)

References 19 publications

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“…Fair wages and labor conditions were more important than environmental attributes. This confirms the findings of but contradicts Blas and Ludin et al (2022).…”

Section: Discussionsupporting

confidence: 85%

“…There are a few studies comparing the importance of sustainability-related fashionwear attributes with more traditional ones, such as price, quality and design . However, most of these studies (Ludin et al, 2022;Wiederhold and Martinez, 2018) established that the latter were seen as more relevant than the former. Blas illustrated this for Spanish fashion consumers, who mainly looked at the price attribute before considering materials, country of origin or labels.…”

Section: Consumer Preferences For Sustainable Fashionwearmentioning

confidence: 99%

“…Blas illustrated this for Spanish fashion consumers, who mainly looked at the price attribute before considering materials, country of origin or labels. While most studies (Blas Riesgo et al, 2022;Ludin et al, 2022) concluded that ecological aspects were more relevant for the purchase decision than social ones, found fair wages and labor conditions the most highly evaluated sustainability-related attributes only after durability.…”

Section: Consumer Preferences For Sustainable Fashionwearmentioning

confidence: 99%

“…While most studies (Blas Riesgo et al. , 2022; Ludin et al. , 2022) concluded that ecological aspects were more relevant for the purchase decision than social ones, Rausch et al.…”

Section: Literature Reviewmentioning

confidence: 99%

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The role of social and environmental sustainability on sportswear’s purchasing among European consumers

Fuchs,

Bodet,

Hovemann

2024

IJSMS

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PurposeWhile consumer preferences for sporting goods have been widely researched within sport management, literature is lacking on aspects of social and environmental sustainability. Accordingly, this study aims to investigate the role of social and environmental sustainability for purchase decisions of sportswear and compares them to the role of price and functionality.Design/methodology/approachBased on a conjoint analysis among 1,012 Europeans, the authors conducted a two-step cluster analysis. First, the authors investigated the number of segments via Ward’s method. Second, the authors ran a k-means analysis based on part-worth utilities from the conjoint analysis.FindingsThe authors identified four segments which differ in terms of preferred product attributes, willingness to pay, and sociodemographic, behavioral, and psychographic characteristics: undecided, sustainable, price-focused and function-oriented consumers. Based on this segmentation, the authors found that the importance of social and environmental sustainability is growing, but not among all consumers.Research limitations/implicationsThe generalizability of the study is limited since it is not built on a sample representative for the included European countries, it focuses on a single product, and participants are potentially subject to a social desirability bias.Originality/valueThe consumer analysis comprises the uptake of attributes related to social and environmental sustainability. The authors thereby address a literature gap as previous research (thematizing sporting goods) in the sport management field has often neglected sustainability elements despite their rapidly growing importance within the sport sector.

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“…Fair wages and labor conditions were more important than environmental attributes. This confirms the findings of but contradicts Blas and Ludin et al (2022).…”

Section: Discussionsupporting

confidence: 85%

Section: Consumer Preferences For Sustainable Fashionwearmentioning

confidence: 99%

Section: Consumer Preferences For Sustainable Fashionwearmentioning

confidence: 99%

“…While most studies (Blas Riesgo et al. , 2022; Ludin et al. , 2022) concluded that ecological aspects were more relevant for the purchase decision than social ones, Rausch et al.…”

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations